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In-store

Ritz-Carlton boosts membership program with custom wine experiences

September 17, 2012

 

By Tricia Carr

Ritz-Carlton, San Francisco
Hotel chain Ritz-Carlton is looking to enhance its rewards membership program through the addition of bespoke wine-oriented travel experiences with partner brand Destination Cellars.

Ritz-Carlton is working with the high-end wine club to give loyalists private tastings, one-on-one workshops with winemakers and wine-blending sessions.  The hotel brand is likely tapping the ever-present association between culinary and travel to enhance the experience for its members.

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  1. The new administration eased independent contractor rules. Can luxury brands cheer?
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