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Dec. 27, 2025
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Retail

Saks strengthened services, ecommerce to thrive during COVID

June 3, 2021

Saks Fifth Avenue has prioritized customer experience. Image credit: Saks Fifth Avenue

 

By Sarah Ramirez

NEW YORK — Although U.S. department store chain Saks Fifth Avenue was an early adopter of ecommerce, the COVID-19 pandemic motivated the retailer to take a more personalized approach to online channels.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Luxury Women to Watch 2017
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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