Multichannel
June 24, 2013
By Erin Shea
Retail chain Saks Fifth Avenue is rebranding itself as a place of fashion inspiration and not just a place to shop with a new forward-looking multichannel campaign.
{"ct":"2r5OMUYrQVufJhO94vzwWb233f83liu\/l\/n0otGuzNsG2xQIFXBQ7ev5HFXg\/TkqvlwfLHFVfA17wbIRHkEhk\/+pporxSnDCxXPCcBpUV+doJKQb32iuvtRIqhgOWdn3rDQZthfyCcyi2IN\/JxWrzdWtzbGn18chdKp3alI\/YueIZ635raroMdBGel0PzuRo7bY+ABl5vr5\/DrlUKt2AtmJwXd3HpcQHsoOocMS8pEYJB0ie6LWYcbt2AzbRBYWGO1OxDIEYNVxmIr\/dcRcVa9lUWsJUbbRa0W9UIy0N0bAUhrBDQ62bMXp+Ew89CrJ7WLA7WYk+YDRZgX\/xJc5CbWSFkAPMxrEC1e1gOgTaOjeEUh\/8Q57BLzquhPLxKPIOGuIV2udjfbl7PGQ\/T6r6WMhLCHdb5XE9+K4QaJE4PR4082U\/Qfecq7ulDrtHRFBESXrlnVDkb8+tERr2icIVzI3FRyVdCD5kqX5fHYrX7jHy\/mcWJCwrgjBeZM7Rw7RQpsd3dNFZuMtZ\/EiMUe+RtJUN6wNbslTPw5fZ2Un+e5LWeeeco9Wt7Qek1O5XUvL11M4L+IG8Tds3hPXV1Dx32nEZOl6Je0NhT2RhXPbrMtUFQ3ja\/fzVbu92p1VwFHR2qr36h6425fB1r4HZ98xVDyKwqhj7CpZdqcGJrxZlG\/UrcmLEaiEMIygbeKTca\/pz\/hujgIX8gR8AQHrbPE0h+bBzHiVr8cFDTV0AWdCFxwh4Tfo550TUw8ZbQ4cQKIb\/+ljXSAmyaA7Tz+Rz8p43CrvnXdYk2sWbXbMctY2S\/xPt+z5NNvRzbHwV\/HlKpvcuUt47CzsJbCH944SBwJN9x0blip\/RGsVmVK0o8rT2+iFH8T4iciptwkyq7RKkl1r7m5G9tBR5\/QtKokrRXWycHNkghdqq7tCVaK0LZAQ6tebKic8IAf0nXoCzjufxZdoycSUp3kXTqPjc9yTb7Ex4bZhmthqRL83\/Eo2QluBvsN0dcxA8s+j7uWQWx3suYD52rOExZdjPIst1VQiNbEb79YN1Hpa29DRmZLzX4o2Ellj5mruHZns5S4BzG5ayygF1eGhTf2OcLYhZ2I0Ao+upQbUVY5NHbGxzCpUOiQdQBYUxHeIKXIdd63fjtbyM11nJwgXnkEzfVKOjlvLz6gXjL+HHZ28s5xo6OvI0EjBX0hlgw88cVuwHHMV789ryX2ESP48acXpzDEiyD\/PwThmW\/LW9SzRP7noDGpu9ecwLQxoFTAZicNHShpPzS+0NYdsCAPzheTmePNUN56rBsRlCZzhrJsIbmStjDaLSndWhzq5cT55aU4EV2aRBhhXP8oopAifKzil7Pl8sCR4i2EWgFpl2IVmR8klsyiSC6ibew\/8Tph\/i4SgGBq0TVH5vUspN2FZb57PHv+F0wMQZaR35dg6+eb5XMFQfxPH4YbBHd3X8Ht2GZDYbOG9YnznyBzEgHuqJcZF4LfqmhGlczeglvgiqsTwPnX8wPSCTZP\/9dWxJ7WI5HDY+LTm8gUXrTtfvnd8OieoCiUoClCJkSypoRr1PKk4G31i1CwMykMGXPtqlfpPZbdRm68LqjT43PhIxfAADej1JowgW\/3HT9NEVt3Yf0os3aUXUdSH3Ivuihzme4DOxC7Ctx6Zuv3VwMqRVMx1Y8DY899BIxE+3pfDpxPt2+zafHQS4Lw3rkB8eUyfXYI29YwQT2yqOVA8IBOlQ2fWER\/NG+AuCNdVC1ZGac4KfSBqL5gDi68C3STHo9fiqhjC6p7qUgtvfWi1bo0\/FXdMsXDiLcT3HXyEGHHJ\/SuVKtzMiIwD4B5MOBpS31ZSkw4jSzi8GC5tphUoYbDogFxyt5djYOnWp8iU7GStT6V0faS\/n+zxn6MjafQQJf3bLbw8Qrg5LlVHKiCqyUHZ0piTBhWk4wYQsIQhK43k26QGW8z0B9Mi86AW853XGAW+r71iTk6n217ZWIlhG6CWkHctB59G3+D4bP75ac7KsvjqmZNTo0TEyRe5UWOja0tVcZnjov0Umj0zQqAQs4h3qs9tMbFvPDtRJ5IeoVMrFDLyqR+OnaYzDUx1R4dheiXcicem7OdGVqNPonCTwHm4w\/CxE7o\/rEhsM2qytgy3dSQ7Ote63wGRSCodLbemGmZykcHswM7yxKAKeXJDeXz1H5obvoLfQoYz9E1jVg85y1vwbFe+yR7RTFmmc\/WaezrvUTDVNpWntYT0uzCPFIh+oArlh4Z0\/+F25dyi8RctgA1iA7XBeb3akvmO36GqWZ4h\/ylB7wG8cks4+mKlsXFn6YDryvnj57ooC5f+S6gGILsVLbPh0r0jgUNSfVAhJldaVE2kjwFghjl4NKDY3gyVvkTVakQ+ZZWfPpAZcR6sbYRYvQ\/Z6irjULiC\/3Zk3Pz1En6Aso29mRp1KSamOSYHnjt+NCWcLViPcpI1Oyd+0R+xlAuuiOiN9L2df4LsnEUe3ETg58O8Ds+UHD15oqLhgEfRVAAToIEN4WdIVixTFE9Oc9BfLO9U2IqORT\/ZEhpPzRHB5BqV8rrVrxx3IcUHcRvEag1bTutuKytJMIDd5ifjU\/hmf3PQ8YA77IN+kcYdakuxYtY2u+udB3To44tsKmnBi6cy\/4Lwthn5\/oufS35xv3xh+RC+dYHNcpzAlJ8EyvCS6Z6lhcZv9sOQnR78wD7hyD\/feG3RVemct6IyxssMIZQ\/JjFBYZ8EcdB9WBhkcnjPP0THEUU9Hho+2dDPhTlpWGkZ2vdZJzbqNdfuvnMobv1wwBY92EKm5DFgrli4ZABAIwW9IVuO+oNOcm1vuhZV25zuXugx1a1wIoUNM\/e49fEG8Pm8DMDvebeBsjdh9vHYj+stbSa8v5UZ9XnFnUxY7tOSxImtFMpsI7GHV2nF5KJOlI+BUMNufnBTlf8+2rnl56oDrnCRFeBa3Ggf0y3OQx\/YiCaNtmT8R+vADvf3gOfp7Evdcx0jUsm5pKpSR\/\/YoORj\/l8XcXr7P4B5HqEdGpQjLmA8eHckMEt3ok0IkPE4iecfAVl\/NMuVriUrIV3glpW1gFGt2liMAERh1DRvw\/KFCmcz5QlW6uGehAh9nUcXBfN8jREAcojzMraxkFdBupwfa9V7GgsRasvlfKBqRSdFRyNdJHOM44Dsct+aKhtoaYmVufY8GtvukBRiUdv862YkaslpvCeakGuAT1\/yPnaJspL2TVQyB6Nx6LNVOwict7+4uS1Mw+67TMbyblQE3aGopYuDHVFeGci\/DPAFQWj8+zLPC2oqSG6faGN2B6JaVXNSuQzD7v8gg9yeP6nDctWgrs7c5MOkNPuIZCYYAKq+xPP3SpLnsNTIHopYDrcN8g6hEmnlZRN0ZbpLN1i\/GNOgafw\/NFs6DlAV7+w4l41Bc7p9yLnNp6ECXPf0E4ER5IL6ms\/Ab9i6wh2KGUAwEcNVp7SxxLx8eM+0NZAcw9Ibn5ISu9Y3wmQOKde+UkIxkunlrOfyvY+DTcZA1HaU95QwHcLVh4KxifbZUd142vujY+8nE1O05LWlmxw5rNm5Bz8B9nY2JJYU3c5gl64n+XdeG69iRuQtKyq75LjE7vj6X\/G2VvgbfTTqfS6iBmgGmmbiHxTB4Ul6JYJDJTaDp3MCGVBZNttIHeuryGbAicCkQhZNA8QQb4TcmP9pHNlYPY9kFyKOSzcWOGy7NzteSWgYx\/2XVfxdrs2ZfUl119HHVjLHvsZD4XuUDMxWLLj1MFNXx5yacc2\/n0gWdSIpbGuwcbTcq28etbUErUJjd75bM\/rFceT0cTy8kBLpu5CoEul3ZWHNbc2VJskKWoPnzAFJphojHmxwj2cvsFYHkqc0JtKcbvHgqNJ3V3besXIWQfzrOXqWIKLzN44F8Ikine7hwJzfyw0igsAJ58zOoaMnQrfB+Slw\/W7o8AA3l+GwVqsPQGFseoaXWBrm0LXEbbYlTOZuTwbUueN+7ch0TGWTK2d\/fWC9C7D9eviXyJa71fFDGWrdB1Kqw5+k56U\/1wPYhWUbdNTvSYYK+nq6jVlXZHf81pXiqdL3yHz3Qb2bTpQBFUszM1pi3xlYdMtHvDhnWicJOAEXHf4MrkiaHY4Q77ScCIm8GASfNP7e889akrL6pIQ86C73qB30\/Q+cYk7UdmY6XcNEQk0KUFg985zxftNNOkIkC77r4oIMDWsfAJuQeWrqOCkmuJt++prw\/XMn8ua7se9+Ykm0ed3odPL+O+fSHNKG7iL8Xa5wAzON\/D5xVwC8BW\/mgQ\/k3MnKePRyh9l7HeKj4+TLoh+qrFvC8NgHEcWeE0h55HCHdVe1ydXCXXM2R\/qSBnBollmpoPQsIrLexp5sJyxBsqNGjeQ\/wzSgF7W4zS24nuNJU2v2wrfAC8rAMdTBRPfU7x9I\/V6awJKoOobSBpF8uWj9\/qpGl7FemPZ2jVb5drFVUL2C5bvb6bAn2OyqLxTRgs5m0JewHNQpNxGB3hdgU2UeqOeszZeYv4VeX37AZXnyPP0uqYdDNDGK3OX3ksyJA\/9tiWnY2yazQxr+uBYbrimZhoEJJboNlAkEZPLIKcKX0JZRXfLNiEK+KoEteOZZ0I7D7TFIAuuBICNMxKujOjNQpPpqbEQMmOuIVsLKY8j300zmHtispp+7N+TYOGN87NS846A07DdpE53IzICpFd5eW8lz2i+j7tetu9EhvaiDjjiUZAkrOY5I2sgGbAx75VbAcfC8OvEMpUK1gLfdx5nkW4WHmwpNlDGHIOqiDSZ9JEbLmtb15VIxofeGT0SiIUeqL007I87x7gZeVb36fDWm9iuToIHstHLK2c1I8Q2MDFPIX+RGpE02EZ0beuH1iACnAn1VM0NMLMFW3Kn+D\/qkajfSlY3IYDbIzv3S3EfuvgDmdPMmpFlMmc6YbVbSnkLxILAjPVao90wQOoGRPt7CpDLVAUsN622EX8G\/y31e8C+X0m0w+N\/84jyqKK2t\/8OQdpGDj506T5kwrcPj+OzlLFkIyQPkcvpoEcxMls+3D1uRpHcs0xmwG41H5GsVjElE\/HZgUJYMJ\/oxAChzt90g72K\/gerPJvVvgonjNKC6\/VEH5yJT33QuGa31IlawMqzDrtpdVK1DJiPTUW8uRT9LoYBLZktYd2Kv7wja3STyM8TKGnTsPDeqs03bQzLec5mNUD+H5rtDNrMjqNdORyOHjpRymUxktjUBGWNvosaCWpjlXLhJgGr7PpxhMU4awrlkfbnOW29jEmTcncnLiDSwAjz0bk4A8zFJX47kAMxJko79+XH765Cba1JSwWkRpoXk4r2ANRCRyruE8a7NXCwSZeeZ1LqxPyxkhZPoUHO0Gvq2vPP55wnneEB4W1PJ3gJzv6Kl6OZdQ8YIOinNmKQqT46Jc1yIbFuvJwmFveWsTnD5W+N5XOkgQyHJqzXA3OExe42Ug8Lzbjq3ofy8VWJltPaIGcVnqmQa13xsNDE34L8p\/OOWGY+F1ZX1DYcQk9eU67KFVKJGDYrlDd5poXWoeRh5QTWDURI6+hACyrZB0rNGxlQpxUiLvQivvfI+qJYuwRWAW8QqvLUdjbKIVRk3NIUAdzoIk\/\/l07f1vndz120ez4uRGnnhCtKJa36C+M2MajmMhodkZSYzaJiigNeRiHtRr2rhmHmt6CX0q+g8LsJN\/IEC\/6XnfPA1hvt0BOBPAlVyyAfGiMi5QhlXou1teENlGfMfsLZPWfDrkrGGZpAEtSodG2ZSgh+pW+a74t5T\/eugdBuqzxnkivKAkwOzfGy9BnmptKOlejN52IYUSU+SBGsYzz\/72kuL\/XNgLWuLhFFZGrLMjxXl1fzzplH9Zndmc3iLZYXr39Le1+TXXTsi+1OSEW5pzcd9Kixu8LGxtr1JBXwJBPX36TRjKy1cVnlSStSln3crUo7lXjW8TOXCcXYHaCfV0aDLQaHvzNoXZljqrP6lyop9CJSTmxMDnitqCausihwTMEv1SHLUpmMI+KI2fIjYH0oFDec65PKBUYlewXrWB3h1OekIdOMDpopyKjUpxqBAJ6sjyr8oTzwjFThzqFyOcYKr00xYoLBXqcC0Vc6nPcH9yehdFfPekOOVaa2a7CDtjFqvX5sTa2ix+FgX25lAdvREg9xh6wMSM78VpLKKjJluca5KIg22\/0VYYa0WPNbEQcNcavqZvuY8LBm9ckwuJUDpnF3FFVGZqVe6DjERna2RKAYivdbS8\/T4V7zWyC\/GWGIztD6+\/V6sX8kiHdm3197AgTeaCSQH5Szwxnai7l7i2ltNlVFkO8Gy\/LpvH62sCV80XgwWZzBgrwVoTNcp+PbU7o1fI9NW\/S7UESp0Ak68KLLZFHY6wfb3vC4EYWeHCB5RD1B8nse0iahuPJ4GvkGOpdUmJnAVdR4eonSInnjNjJyNWksb\/tZ7tkWShliWM46YxkNUXF+hzRaq+rf3+uIfJM5ZCdFyiv\/aJWE+W5DfzrQ6up8DSeF3CDBpAKPGFfHYBEqgdOTjmcgxaVGrslGX0wlzCsFuV\/6RapdykRZZwVDce9utUCBcRRb0qn0IHTYrwoGa3\/bN2ofJQFbU61WwjChOX3k2CbAl0NpItdyhBGavHh+xM94cmMTdSbDPkWAZj2DuUlXnULXZclmWgILoqXYQHHac95ZA2hybKGyLzEDGJ\/8bB9xObRZOQkbl01X1GJ1Pzl2Km1yrD7i+nFwsA633uxk9FUONBiUHIxuTRZkruD\/J\/WZxr6XZRzxp1mk+f6W1uaH3bo24AX4jGk2qEHr3pkkP7nW7PstJ\/vHtoi69pCXBfe2JOL66I67VtrRHj2MolEA23fl0Xqi2w+KSJ5vgWKmTjqCSI+HrEV5XixtfYPvrOwbVdVM0rQcFC8e2+HQVhjp+V6KokHLFygdT8uJGg5UZhfnZprYMnQEQw9y3VHVa+3DNm1tHhqucfYkUWzsAJrv9LRs3TPQC+W9xHyVcXW05HKhmIY26gpkavJdwmtdoUYsNruumx3ykuE5ialA+U8ilLbHmX4ROM9\/yxho012x8bEUxiY8ftCuHDazWbZNiCIjWAJUZ6V9shP7QRkUQIKTcPtqGsreeis8lnTO2v80QGtBehKRhJUPQUJTz4FBWm9dpBS\/n284DKfGcdGjHtMLcPv7s9ZGHX2ZntIpt4uifKWNoK9KZMBz4Z\/\/TksTSgrCuXtVKG9R\/HrLYl89Wvj2TkIe3DfxX6nVSHGqeRb7Q\/VEbKPGL9Kdb90xcwyPYTU1cVqeXPZHXK3nRrhqHWk1NwPIDiuVixL7HfmIGEtQzP0BRj9OjRgvCa\/d3vHse2ETGor\/VIuslrun0JzdPanzfooGWXrdIKM\/E0KlouFoU+yUzY2e1GFMjVNwEqXkvg9JuudrBu1bZajJFZurmbfAW2Jbibof\/Jov5havZQgF7+5v83eIyrc41rGIrSviyM7RKCojDkmMD0IyEw37\/P0fZxAfJSrNwe74IZys4kPXXSAt1YU3rjH4IxUZPcyG1rp5WI8DwZQYrmibi7anJgcWrArrEG10FhT6qtO9hijKAN9RLNPRxsWmF8i2AajUZK7Ts+p2r90uA0c6jTzMPBKDl8NA\/IzaqnC94Hgk3VCAzwiPEdgEMJtFEgGuxeVHL0DHdgIztHpfFp5yePst+MB0vAbq8el4PmmEjD81wryr\/4oWVXvP2xpOzPGbmie85GQQJxGs\/tzPKMQZOohOKV+6oWxP\/f5uSrwU8FtzdmPyuyC8b3EzZNmUk8v44r96VYopDBkrjWqLmw4OyLMsOYdhwSstQZ82JqaOllX1hqfOHvOY+NpUqF2VdVG5IuUitPbssruhXW8C56Lq5dXbwVa6CRVWR7d\/8xRDFw3AkXjCwtUHRqxpMekkjDd2U7nX3SuixmwAJJxu8sf9wv+Z\/9PnnJr+7CFNoGrGiOSkg100++kndL\/RNI1cz+LuXNdboufyLoplVcitF9LjdXJ9ZtLG2eyunsnqgXR91zCBjfQTUjTzh8SJRzz5R9VU6CXsOcm1lH8HiavPOtYRJNBd6E086R\/9dJC\/fQ6cg1U7S+eiV\/D9k6SrNqydtLWunRxfG6SjjhY06c56gnm5ppZ\/aRqK1kWo3w8ocCbEPBljQ\/j1UUUMNbZry24ZfEs8IixBOZ2RxJHCGvOD91PgMGqoE7cF3JUoq2JeSsUW5VzB3536ctDCnuGHMdL9u6Q0QaNrxO1hVYvNXkZ63OhGGDSxcXcw7jiNCIvVGGwHXP4jle6vdlj5kCqDMNpWl6CZS3yxXJo+ARqOtXgSgKNtj9uMWO6q8RoVskOKJrXcCKVL8+hc7FqcUnlZmcMoQXDbdWpPTRWYxYcyFl8A+SaXOGccKVgmH8EPyTJYMt1QEdo2P+ae4URNrl\/WcWCjfbY4uVmzADDC7Bk0m\/iYfK1L4yMcp4J1JkklLV+Iwtz8Tb\/Nv+AL05LH8yP7nISlK6I5mkPTllPXRksLMjGRFGp6AZlBRk0yDUR5ITHXLYQ4SRtiOs2EVHEsVAp0E34uMaiSJ9eEpNdaVwbWSdmU5zNs1ACYJljk+7RHSOPrtCLFMMqxHimYGu3y5BHD0pbIH\/7SfWsjx7O8VTLoTUHfanpBf4I9MNMKLwYW\/DuOaqqdxfJKKaQPamDdKF39EB8RiPPK3P8KV+HvUssNyWB+uN97nLRf+ydw5cUaCI+Y+lMGzmNsmtGMdvMe8OJLBq9uWi88a1zhONP4wiajxtWWHIt8q2gMrR+Yrcg9tnTxPeKajvWQCn9D6lRqb4rj3MgvoAi3BwO0KP4+e6kFndrlCUZk\/DckClI2En3dbg6oALiwZeJ2xiBaPrDHRGMwo4ni0IF2y0","iv":"506a136d2729b9dbe98f5de04f40973f","s":"b267e3582361529f"}
Share your thoughts. Click here