Luxury Daily
World’s leading luxury business publication
March 1, 2021
  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Gucci illustrates new makeup looks in beauty campaign
  3. Lexus is ‘all in’ with its newest sports sedan
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  5. Louis XIII revamps online offerings to better engage tastemakers
  6. The luxury rebound: Brace, brace, a new era of exuberance has started
  7. Christian Louboutin being awarded for contributions to fashion artistry
  8. Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  9. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  10. Farfetch revenues hit $1.7B as luxury shoppers go online
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Savvy luxury labels diversifying digital offerings

January 27, 2021

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game let players dress their characters. Image credit: Burberry

 

By Sarah Ramirez

Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Gucci illustrates new makeup looks in beauty campaign
  3. Lexus is ‘all in’ with its newest sports sedan
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  5. Louis XIII revamps online offerings to better engage tastemakers
  6. The luxury rebound: Brace, brace, a new era of exuberance has started
  7. Christian Louboutin being awarded for contributions to fashion artistry
  8. Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  9. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  10. Farfetch revenues hit $1.7B as luxury shoppers go online
VIDEOS
More Videos

MORE IN Apparel and accessories
Farfetch revenues hit $1.7B as luxury shoppers go online
Birkenstock sells majority stake to LVMH-backed firm
Why luxury lingerie is pandemic-proof
Why is Gucci’s near-flawless content commerce strategy not more successful?
Burberry explores freedom in contemplative film
Luxury brands condemn violence against Asian Americans



RECENT ARTICLES
Porsche pursues “the perfect line” in Taycan effort
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton

Day’s wrap: Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
Sephora focuses on bricks-and-mortar expansion, collaborations
Estée Lauder names Ana de Armas new global ambassador