Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"e8ea4b1d030ff1fdc04bf4c84a371162","s":"0b61131ccf20e1fc"}