Four Seasons tests consumers’ brand IQ through social quiz
Four Seasons Hotels & Resorts is generating a social media conversation surrounding its properties by asking its Facebook fans to name members of its portfolio by picture.
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New York Fashion Week gets two new downtown homes
Another step in its evolution, New York Fashion Week is moving to two new Downtown Manhattan locations.
Jaeger-LeCoultre celebrates Old Hollywood with photographic exhibit
Swiss watchmaker Jaeger-LeCoultre is taking consumers back in time with an exhibit of photographs taken on the sets of famous films.
Luxury Daily, April 13, 2015 – Luxury retailing is understanding the product experience, not the product itself
Luxury retailing is understanding the product experience, not the product itself
NEW YORK – In today’s retail space describing a product as “luxury,” especially for jewelry, no longer has the weight it once had, and must be given more meaning behind its association and significance, according to Unity Marketing’s president during Initiatives in Art and Culture’s Gold: Trends, Techniques and Transparency conference April 9.
Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
Neiman Marcus ventures into pre-owned watches with Crown & Caliber collaboration
Department store chain Neiman Marcus is expanding its watch selection through a partnership with luxury timepiece consignor Crown & Caliber.
Luxury brands court millennials with music festival guides
With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.
Zegna campaign shares sheep to highlight quality materials
Italian menswear label Ermenegildo Zegna is reminding consumers about its use of high-quality materials through a digital campaign that asks “Why are suits made of wool?”
Govberg Jewelers helps horologists manage collections via mobile app
U.S.-based Govberg Jewelers is helping watch enthusiasts better manage their collections by releasing a new mobile application that will aid in maintaining, servicing and storing information about their timepieces.