Ferrari creates immersive showroom experience via augmented reality
Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.
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Robb Report opens doors to exclusive Kuala Lumpur home in April edition
Ralph Lauren and Stefano Ricci were among the menswear brands to display collections in the “ultimate home” as profiled by Robb Report magazine in its April issue.
Waldorf Astoria lets autophiles sample rare cars
Waldorf Astoria Hotels & Resorts is giving consumers a chance to bring variety in their lives with the Waldorf Astoria Driving Experiences for guests in North America, Europe and the United Arab Emirates.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Burberry, Nordstrom, Starwood and Trends – Live news
Luxury Daily’s live news from April 16 – Burberry gives consumers front row seat through Periscope; Nordstrom gives back with gift cards; Starwood boosts global upscale portfolio with new collection; Trends brings “global perspective” to Chinese millennials with branded content.
Energy costs, LVMH, Tiffany and London real estate – News briefs
Today in luxury marketing – Stores that sell luxury get stingy about energy costs; Bernard Arnault’s business lessons; At Tiffany, something new inside the blue box; Labour to burst luxury London property bubble just as 8,000 swanky pads go on sale.
Burberry gives consumers front row seat through Periscope
British fashion label Burberry is making its Periscope debut to live broadcast its show at Los Angeles’ Griffith Observatory.
Goldfinch Pianos uses $628K Swarovski piano to inspire bespoke consultations
Cambridge-based Goldfinch Pianos is showing off its bespoke capabilities by delving into the process behind a custom-made Swarovski encrusted instrument.
Starwood boosts global upscale portfolio with new collection
Starwood Hotels & Resorts is debuting a new group of upper upscale properties to expand on its existing Luxury Collection.
Trends brings “global perspective” to Chinese millennials with branded content
Trends Media Group is reaching out to millennial Chinese women with a newly redesigned Web site housing fashion content from U.S. media.