Compass forges personal connection in design-focused realty magazine
Technology-driven real estate platform Compass is exploring the many layers of design in the inaugural issue of its publication, Compass Quarterly.
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Apple Watch’s holiday sales spike opens door wider for developers
Sales for the Apple Watch jumped over the holiday weekend thanks to a series of special offers, alluding to a potentially brighter future as prices come down and opening up new opportunities for developers.
Chloé, IWC, Berluti and BMW – Live news
Luxury Daily’s live news updates from Dec. 1 – Chloé brings holiday cheer to Milan with festive light display; IWC social snow globe stirs up winter memories; Berluti tells 120-year history through famous feet; BMW fuels future auto careers through specialized degree program.
Terrorism, Lanvin, women in luxury and Fortnum & Mason – News briefs
Today in luxury marketing – Luxury exposed to Paris-like attacks; Lanvin labor dispute reaches Paris court; In luxury, the female factor; Fortnum & Mason may take its British indulgences to US market.
How political ad campaigns should be positioned
Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.
5 ways luxury fashion brands should market to millennial women
Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more interested in substance, craftsmanship and quality than a brand name, high price tag or status object.
BMW fuels future auto careers through specialized degree program
German automaker BMW is helping students get a head start in the automotive industry through a degree program it developed in partnership with Oxford Brookes University.
Berluti tells 120-year history through famous feet
Italian apparel and footwear maker Berluti is commemorating its 120-year anniversary by focusing on the legendary men who have chosen its shoes.
IWC social snow globe stirs up winter memories
Swiss watchmaker IWC Schaffhausen is spreading a sense of childlike wonder with a digital snow globe.
Chloé brings holiday cheer to Milan with festive light display
Chloé Parfums and its licensee Coty Italia are brightening up Milan for the holidays by sponsoring a large-scale light display expected to inspire dreaming.