Online stars match global celebrities in influence, but for how long?
Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style.
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IWC gives face time with ambassador via Periscope chat
Swiss watchmaker IWC Schaffhausen is taking consumers into the driver’s seat with a live Periscope chat with brand ambassador Lewis Hamilton.
Peninsula pushes holiday promotions with watercolored microsite
The Peninsula Hotels is offering its patrons the “Golden Ticket” to holiday cheer.
Emoji word of the year reflects importance of visual communication
The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
Zegna, Fairmont, Gucci and Jaguar – Live news
Luxury Daily’s live news updates from Nov. 25 – Zegna celebrates family togetherness with multi-generational gift guide; Fairmont boosts cocktail culture through collective expertise; Gucci prints spur consumer artistic interpretation in Instagram series; Jaguar Land Rover invests $680M to expand UK plant.
British Vogue, online shopping, watches and Periscope – News briefs
Today in luxury marketing – Alexandra Shulman on 100 years of British Vogue and why the magazine isn’t for everyone; Luxury buildings brace for an online shopping deluge; Watches are bad investments—with one notable exception; Big brands don’t mind live Periscope stumbles to reach millennials.
Inviting nominations for the 2015 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
3 big mistakes brands make on mobile
United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.
Jaguar Land Rover invests $680M to expand UK plant
British automaker Jaguar Land Rover is showing its long-term dedication towards its home country by doubling the size of its Engine Manufacturing Centre.
Fairmont boosts cocktail culture through collective expertise
Fairmont Hotels & Resorts is celebrating the art of mixology in its properties through a new global cocktail menu created with the help of expert bartenders.