Italian automaker Ferrari tapping its social media feeds to promote F12berlinetta.com, a microsite created by the brand to display the engineering, style, dynamics and specifications of its new model.
Baglioni Hotels Group aims to position itself as a lifestyle authority through the publishing of its new blog called Italian Talks that gives affluent travelers an insider’s guide to Italy.
Today in luxury marketing – Qatar Holding takes stake in LVMH; CFDA launches new ‘You can’t fake fashion’ bag line; Europe’s stock markets on the rise; BMW 7 Series getting mid-cycle updates for 2013.
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
British automaker Jaguar is looking to reestablish itself in the eyes of luxury consumers with the largest comprehensive driving push in brand history called the Jaguar Alive Brand Experience that will travel to 18 U.S. cities this year.
Private jet company XOJet is kicking off its Elite Access program that guarantees luxury consumers access to a private jet with 12 hours’ notice as an alternative to fractional jet ownership.
Starwood Hotels & Resorts’ Preferred Guest program updated its mobile application to create a seamless, guest-centric experience for all nine of its brands, including St. Regis and The Luxury Collection.
British automaker Bentley Motors premiered a short film, “In Search of Snow,” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.
Fully-functioning five-star resort Cap Juluca on Anguilla island will be sold at public auction by DK Realty Partners later this year to settle debt obligations that were unmet because of defaulted payments.
