Starwood uses culinary-centric contest to push new member benefits
Starwood Hotels & Resorts is continuing to build brand affinity through the addition of culinary benefits extended to members of its Starwood Preferred Guests loyalty program.
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Email sets precedence for Easter marketing
Only a few luxury marketers are gearing up for the Easter bunny, but those who are seem to be targeting brand loyalists through email marketing.
Celebrity Cruises chooses digital for winter 2013 bookings
Celebrity Cruises is taking early action and attempting to reach luxury consumers to encourage travel bookings for the winter 2013-14 cruise season using its Web site and social media.
Prada, menswear, Jean-Paul Guerlain and Movado – News briefs
Today in luxury marketing – Prada’s focus on Asia propels profit; Menswear maintains momentum; Jean-Paul Guerlain fined for racist remarks; Movado profits soar in fourth quarter.
SMS: The new global marketing phenomenon
The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.
Is Twitter more effective than Facebook for driving sales?
Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.
Land Rover takes marketing off the beaten path with Tumblr
Land Rover North America created a Tumblr account that showcases its heritage through creative photography to flaunt the lifestyle behind the automaker in a social media setting.
Dior pushes handbag line with latest multichannel ad campaign
French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
Robb Report aims for lifestyle theme in April home issue
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Using location-based marketing to drive traffic to luxury hotels
Hotel brands have a variety of location-based marketing options available to draw guests to properties including push notifications, banner advertisements, branded applications and foursquare.