Luxury shopping app drives foot-traffic to haute couture boutiques
New York shoppers looking for the best in fashion and design can now download a premium iPhone application launched by fashion insider Abbey Samet.
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Neiman Marcus to be completely mobile by fall: senior exec
NEW YORK – Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s top executive who keynoted the Luxury Interactive 2010 Conference.
Patron Spirits seeks partner to develop app strategy: keynote
NEW YORK – Patrón Spirits Co. is considering using a mobile application to extend the reach of its Patrón Social Club, but has not found the correct technology partner to actually do it, per a brand executive.
Lacoste exec shares brand’s hits and misses in mobile
NEW YORK – A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
No commercial reason to build Android or BlackBerry apps: panelist
NEW YORK – A mobile industry executive said that there is no commercial reason to build an Android or BlackBerry application, claiming iPhone is the important platform to build for during a panel discussion at the Luxury Interactive 2010 Conference.
A mobile strategy does not just mean rolling out an app: panelist
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
High-income shoppers quickly adopting mobile behaviors: panelist
NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap’s presentation at the Luxury Interactive 2010 Conference.
EBay reveals plans for luxury storefront app: exec
NEW YORK – An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.
Gucci exec reveals mobile commerce app sees 600K downloads
NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
Familiarity breeds contempt in mobile: Luxury Interactive workshop
NEW YORK – The time has come for luxury brands to get into the mobile space, according to a workshop at the Luxury Interactive 2010 Conference.