Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Whether they are up to snuff is the question.
Bloomingdale’s flaunts fragrance and beauty finds from luxury brands such as Chanel, Chloe, Armani, Nars, La Mer, Dior and Marc Jacobs with its Beauty Benefits spring catalog to increase in-store traffic.
St. Regis is targeting its most loyal St. Regis Aficionados through polo programming meant to drive traffic to exclusive properties worldwide.
Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.
Today in luxury marketing – Burberry chief Angela Ahrendts wants to sell the British attitude across the world; LVMH sales beat forecasts; Luxury stocks sparkle.
This year will see a set of very different digital screen mediums all but collide – and that is a good thing.
Despite the recent economic crisis, luxury retail spending has gained momentum as affluent U.S. consumers continue to regain confidence, according to a survey from American Express Publishing and Harrison Group.
Italian fashion house Gucci has placed social media at the forefront of its marketing strategy for the brand’s spring/summer line of children’s wear.
Gilt Groupe-owned travel Web site JetSetter has expanded its vacation and travel deals onto the iPad with an application in an attempt to make a smoother, more relaxing travel experience.
