Saks uses email to say sorry, promote free shipping and site relaunch
Department store chain Saks Fifth Avenue apologized for Web site malfunctions with an email offering free shipping and plugging the revamped site.
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BMW, Balmain and luxury sales – News briefs
Today in luxury marketing – BMW to show plug-in concept in China; Star designer leaves Balmain fashion house; Manhattan luxury sales climb back, slowly; New study finds 25 pc of shopping conversations posted online while in-store.
Targeting is the future of mobile advertising
While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.
Luxury Daily, April 7, 2011 – Dolce & Gabbana tries Kylie Minogue for size
Dolce & Gabbana tries Kylie Minogue for size
Italian fashion house Dolce & Gabbana has partnered with Kylie Minogue’s latest nationwide tour and is using the singer to push the brand via a mobile application.
Ralph Lauren tags Parkinson’s foundation with merchandise sell
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
Fairmont taps Royal Wedding sentiment for more business
The Fairmont Empress in Victoria, British Columbia, and The Fairmont hotel in Vancouver are giving guests Royal Wedding-inspired events and offerings throughout April.
Ecommerce up 16pc year-over-year: SpendingPulse
MasterCard Advisors SpendingPulse reported a 16.1 percent increase in ecommerce in March 2011, explaining that high fuel prices could be the reason why luxury buyers are more inclined to buy online.
Trump, Fontainebleau woo moms with spa offers
With Mother’s Day around the corner on May 8, luxury hotels are taking advantage of the marketing potential within the holiday to promote their spa packages.
Burberry, Prada, Lexus and social media – News briefs
Today in luxury marketing – Burberry, Prada open flagship stores in luxury retail boom; Lexus concept suggests bolder styling is coming; Wealthy turn to social media for investment help.