Luxury Daily, April 5, 2011 – Burberry breaks into mobile commerce
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Oscar de la Renta releases new fragrance with Facebook push
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
Harrods attempts online conversions with Mother’s Day push
British department store Harrods is taking advantage of digital’s connectivity by promoting Mother’s Day via employee-generated family memories and holiday-themed products.
Tod’s extends commitment to design with Salone del Mobile exhibit
Leather goods manufacturer Tod’s is targeting affluent consumers with an exhibit at the 2011 Salone del Mobile that explores the craftsmanship and the collaboration between the brand and the annual furniture exposition.
Four Seasons targets spring travelers with three-for-two nights offer
The Four Seasons Amman, Jordan’s spring 2011 holiday package offers a complimentary third night to travelers, meant to increase the number of days guests spend making purchases at the hotel’s bars, restaurants and spa.
Hermes, watch sector and Chinese consumers – News briefs
Today in luxury marketing – Hermes in talks to sell Gaultier stake; Baselworld predicts strong growth in watch sector; Long-term consumer outlook for China luxury; Mercedes-Benz tops Lexus in U.S. luxury sales race for Q1.
How to get hired in the luxury market
Clients oftentimes tell us that job candidates do not express a passionate interest in the position for which they are interviewing.
Dior continues fragrance push with digital flaunt
LVMH’s Christian Dior is continuing to promote its Miss Dior Cherie fragrance with the launch of the Miss Dior Universe Facebook application and interactive Web site that provides campaign pictures, an extended video and behind-the-scenes footage starring actor Natalie Portman.
Luxury Daily, April 4, 2011 – Dior continues fragrance push with digital flaunt
Mobile video viewing up 40pc: Nielsen
Mobile video viewing in the United States is up 40 percent year-over-year, indicating that luxury brands may find it in their best interests to implement video viewership in their mobile strategy, according to a new study by market researcher Nielsen.