Louis Vuitton, luxury watchmakers and Rebecca Minkoff – News briefs
Today in luxury marketing – Louis Vuitton expands in Florida, Dubai; Time no longer of the essence for luxury watchmakers; Rebecca Minkoff shoe collection is now in stores.
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How mobile ties in with shopper behavior
This is the year that retailers will take back their stores through mobile commerce. Smartphone penetration nationwide is predicted to increase from 28 percent to 50 percent by year-end.
Luxury Daily, March 25, 2011 – Gilt Man revs up product line with first vintage Porsche sell
Gilt Man revs up product line with first vintage Porsche sell
Flash-sales retailer Gilt Man is upping the ante with the first-time sale of a rare 1974 Porsche Carrera today in an attempt to solidify its position as a one-stop luxury online and mobile destination for upscale men.
Carine Roitfeld teams with Barneys for fall line
Carine Roitfeld, former editor of Conde Nast’s French Vogue, will collaborate with Barneys New York to assist in the design of the women’s fall 2011 collection which will be displayed in the department store’s famed windows.
Sue Wong pays homage to My Fair Lady with fall collection
NEW YORK – Sue Wong personally showcased her “My Fair Lady”-inspired fall collection March 24 to invite-only guests at a private showroom.
Tory Burch supports Japan relief efforts with T-shirt
Apparel and accessories retailer Tory Burch is showing its love and support for Japan by donating all of the profits from the sale of its specialty shirts to the earthquake and tsunami victims.
Trump Hollywood promotes oceanfront condos with iPhone app
Florida’s Trump Hollywood is targeting potential luxury homeowners with an iPhone application promoting the new oceanfront condominium.
Aston Martin, Zenith and luxury goods – News briefs
Luxury Daily today – Aston Martin One-77 gets Bang & Olufsen bespoke sound system; Zenith reaches for new heights; Luxury goods: sell more and buy less.
Book excerpt: Selling to the New Elite
By Jim Taylor, Stephen Kraus and Doug Harrison. The authors of Selling to the New Elite discuss marketing to the elite through their families and using passion.