Luxury Daily, March 14, 2011 – Neiman Marcus struts its stuff via branded social hub
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How SMS advances luxury CRM efforts
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
Matthew Williamson to extend customer base with Macy’s line
Matthew Williamson forayed into the mainstream retail sector with a line for Macy’s and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
Ritz Carlton targets spring breakers with three-for-two nights offer
The Ritz Carlton Marina del Rey’s spring 2011 holiday package that offers a complimentary third night is meant to increase the number of days guests spend splurging at the hotel’s bars and restaurants.
Diane von Furstenberg empowers women with special events
Last week, Diane von Furstenberg celebrated International Women’s Day with special events across the United States meant to empower women.
McLaren, Swarovski and luxury consumers – News briefs
Today in luxury marketing – McLaren takes first MP4-12C GT3 out for Silverstone test; Swarovski will jazz your mobile phone; Consumers: We want Gucci or Target, forget the Gap.
It’s time for bricks-and-mobile
There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.
Dior achieves impact of TV and print via VIVmag advertising
Brands such as Dior, Yves Saint Laurent and Gucci are trying their luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units.
Luxury Daily, March 11, 2011 – Dior achieves impact of TV and print via VIVmag advertising
Translate on-site searches into user intent to increase conversion: experts
On-site search, data organization and merchandising strategy are all key in increasing luxury Web site conversion rates and lowering visitor bounce rates, according to industry experts.