Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
Matthew Williamson forayed into the mainstream retail sector with a line for Macy's and since the economy is still fickle at best, it may not be such a bad idea for some prestige brands to stretch into a less-than-luxury realm.
The Ritz Carlton Marina del Rey's spring 2011 holiday package that offers a complimentary third night is meant to increase the number of days guests spend splurging at the hotel's bars and restaurants.
Today in luxury marketing - McLaren takes first MP4-12C GT3 out for Silverstone test; Swarovski will jazz your mobile phone; Consumers: We want Gucci or Target, forget the Gap.
There is an exciting new retail revenue driver emerging in mobile: "bricks-and-mobile," a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.