A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers.
Today in luxury marketing – Louis Vuitton shoe trunk from 1920s offered for $68,500; Galliano issues unreserved apology, vows to seek help; Five ways to recreate life after Oscars 2011 PR buzz; BMW leads US luxury sales in February as Cadillac tops Lexus, Mercedes.
In-app mobile advertising may very well be what marketers need to finally kick the click.
What was the immediate effect of John Galliano’s anti-Semitic outburst last week in a Paris cafe brawl? Natalie Portman, who ultimately went on to win the Best Actress Oscar, declined to wear Dior to the world’s most glamorous event.
The mobile medium is not only effective as a transaction platform, but can also drive traffic to luxury brands’ retail stores, catalogs, online and other channels.
Mercedes-Benz and BMW were among the top 10 most effective advertising spots during the 83rd annual Academy Awards.
French designer Yves Saint Laurent is promoting its latest collection via a print publication distributed to the first 2,000 passers-by in various cities around the world.
With the royal wedding just a couple of months away, as well as the 2012 London Olympics, Britain’s marketing organization VisitBritain is targeting young, digitally aligned travelers just in time via a Facebook application and contest.
Trump Hotel Collection is targeting guests’ furry friends with the new Paws Massage Package at the brand’s location in Las Vegas.
