Luxury marketers must maintain a consistent brand image, keeping in mind aesthetics, customer service, option to purchase and performance in their mobile Web design strategy. Here are some best practices.
Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.
Luxury retailer Bergdorf Goodman is reaching out to its tech-savvy, visually-stimulated consumers via Tumblr, a free blog-hosting platform.
Dolce & Gabbana’s Milan store got a makeover on Feb. 27 when the brand invited bloggers to dress up its windows using apparel and accessories from the spring/summer 2011 line.
Today in luxury marketing – Jill Granoff resigns as CEO at Kenneth Cole; Tiffany & Co. takes center stage at Oscars; BMW and Peugeot team up in hybrids.
Mobile commerce hit its stride during the 2010 holiday season, with some retailers driving up to 7 percent online revenue through mobile devices.
Polo Ralph Lauren Corp. is going back to its athletic roots and showcasing its spring 2011 collection via an interactive fashion application for the Apple iPad.
Lexus is partnering with Kylie Minogue by sponsoring her tour of Britain and using the singer in a multichannel campaign to push its new hybrid vehicle, the Lexus CT 200h.
It is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.
