Diane von Furstenberg flashes back with new collection
In honor of the brand’s iconic textiles of years past, Diane von Furstenberg has launched a collection of vintage-inspired apparel and accessories.
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Montblanc supports charity with new international partnership
Montblanc is supporting the efforts of an organization dedicated to helping those with intellectual and developmental disabilities by donating 11 percent of its March proceeds to Best Buddies International.
Dior, Saks, Tom Ford and Chloe – News briefs
Today in luxury marketing – Give us some lip: Dior Addict; Saks swings to 4Q profit on strong demand for luxury; Tom Ford opens in Los Angeles; Chloe sees China as No. 2 market in two years.
Using Web site best practice to increase mobile site conversion
With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy competitors take the lead.
Is Moschino’s full-screen Web site a flop?
Italian fashion house Moschino is trying to make a stylistic impact with its new full-screen Web site. But is it really succeeding?
Luxury Daily, Feb. 25, 2011 – Is Moschino’s full-screen Web site a flop?
Mobile Web is linchpin for luxury marketing success
Luxury brands must recognize the growing demand for customer engagement across multiple channels as consumers become increasingly comfortable making purchases on mobile.
Why video is the DNA of online marketing
Luxury brands must incorporate video into their online marketing, using it on their Web sites, blogs and social media pages to entice consumers with visually appealing rich-media content.
Dolce & Gabbana Twitter feed used to personify brand
Dolce & Gabbana has commissioned one of its employees to anonymously provide behind-the-scenes photos and details from the company’s headquarters in Milan via Twitter to personify the brand.
Ritz-Carlton strengthens ecofriendly mission with electric vehicle charging stations
Ritz-Carlton, Charlotte, NC, is strengthening its commitment to environmentally-friendly practices and operations by permanently installing a multi-power station for affluent guests who drive electric vehicles.