Most mobile apps have no connective tissue to database marketing
The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.
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Luxury Daily, Feb. 7, 2011 – Swarovski strengthens commitment to women’s heart health via in-store celebration
Swarovski strengthens commitment to women’s heart health via in-store celebration
NEW YORK- Affluent consumers flocked to Rockefeller Center’s Swarovski boutique last Thursday to shop the latest collection and get accessorized by an Elle stylist as part of the crystal-maker’s celebration of The Heart Truth national awareness campaign.
Aston Martin implements new design software, stabilizes productivity
Aston Martin is standardizing its global sports car development process by using new product lifecycle management software to aid computer design, increase productivity and let brand engineers and designers collaborate more easily with each other in the field.
Chanel, De Beers marry advertising with editorial content in T&C magazine
Luxury brands such as Chanel, Cartier, De Beers, Michael Kors, Harry Winston and Rolex are focused on pairing their advertisements with relevant editorial content when deciding their print media buying strategy.
Mercedes-Benz dealership focuses on convenience with iPhone app
Mercedes-Benz dealership Silver Star Motors focuses on convenience with its new iPhone application that lets customers schedule service appointments.
European luxury car rental giant rolls out Web destination
European Luxury Car Hire has launched a Web site to support its high-end rental services across Europe.
Gucci, St. Regis and Haider Ackermann – News briefs
Today in luxury marketing – Gucci turns art house; The St. Regis Lhasa, Tibet: Designing the luxury east/west experience at 12,000 feet; Lady Gaga wears Haider Ackermann on her first Vogue cover.
How to monetize mobile video
Typical CPMs for mobile video are above $20, with interactive video ad units driving the CPM as high as $30-$35.
Luxury Daily, Feb. 4, 2011 – BMW opts out of traditional channels for campaign promoting ActiveE model