Hugo Boss has launched a mobile application to let consumers follow the brand’s journey during the Barcelona World Race 2010/11 via videos, images, blogs and tracking the voyage on a map.
Luxury travel Web site Findertrip.com is implementing the latest search engine optimization, marketing and Web strategies to reach the world’s most affluent travelers.
Today in luxury marketing – Bulgari to open London hotel; Bottega Veneta taps Nine d’Urso; Mercedes-Benz launches new Maybach; Where are social media marketers seeing the most success?
Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.
Luxury brands may be in trouble, since the Direct Marketing Association will enforce the Self-Regulatory Program for Online Behavioral Advertising, which includes an advertising icon that lets consumers make choices about the interest-based ads they receive.
European luxury automaker Porsche is encouraging Foursquare users to share pictures of its car models via photo check-ins during the Super Bowl.
French fashion empire Chanel is pushing Culture Chanel, a new exhibition in Shanghai’s Museum of Contemporary Art, with a microsite dedicated to letting consumers explore, interact and learn about the brand’s history.
Luxury automaker Audi is partnering with NBA and NHL teams to increase its visibility in the Dallas/Fort Worth market.
Luxury lifestyle online publisher JustLuxe launched an ecommerce Web site, providing affluent consumers with exclusive offers from high-end brands worldwide.
Today in luxury marketing – Lanvin opens on Rodeo Drive; Windsor Jewelers acquires Marina B; Giorgio Armani plans to build a hotel in Russia; Conspicuous consumption.
