Bluefly expands repertoire with fragrance boutique
Online retailer Bluefly.com is expanding its product line by adding a designer fragrance boutique to its repertoire.
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Vera Wang woos upscale brides-to-be with iPhone application
Luxury couture bridal designer Vera Wang is showcasing the brand’s iconic and elegant gowns via an iPhone application.
Why Hugo Boss is a social media king
Luxury brands can learn from Hugo Boss’ use of social media, which is effective, drives ROI and is integrated with the company’s other marketing efforts.
Net-A-Porter set to launch spin-off menswear ecommerce destination
British ecommerce Web site Net-A-Porter is launching a men’s-only destination to build on a growing momentum of affluent, time-pressed male consumers.
Christian Lacroix, Italian designers and Burberry – News briefs
Today in luxury marketing – Christian Lacroix to debut accessories; Italian designers Valentino Garavani and Gianni Bulgari allegedly on HSBC Swiss bank list; Click ‘n chat with Burberry.
Hype versus reality in mobile
With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?
Luxury Daily, Jan. 13, 2010 – Do affluents value loyalty and rewards programs?
Do upscale consumers value loyalty and rewards programs?
When it comes to luxury marketers, properly rewarding a loyal customer without damaging the brand image could be challenging.
Harrods taps Predictix for cost-effective inventory control
Harrods is polishing its merchandising and buying strategy by using a new software that helps retailers effectively plan inventory each season.
Understanding cultural differences key for global marketing
Most luxury brands have trouble finding the happy medium between personalizing advertising while at the same time reaching a large enough audience to reap the most benefits.