Armani expands reach of collection with live-streaming fashion show
Armani is expanding the reach of its fashion show for the Fall/Winter 2011-2012 men’s collection by streaming it live online on Jan. 18.
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Hermes showcases emblematic Cape Cod watch in iPhone app
Hermes is using the iPhone’s unique accelerometer feature to showcase its Cape Cod watch’s Grandes Heueres mechanism in a new application.
Ritz Carlton, Audi and Tiffany & Co – News Briefs
Today in luxury marketing – The Ritz-Carlton opens new hotel in the Dubai International Financial Center; Audi uses Super Bowl commercial to launch A8; Tiffany & Co. has strong holiday sales growth.
Editorial calendar 2011 for Luxury Daily
Here’s the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
Luxury Daily, Jan. 12, 2011 – Saks transforms demand chain to maximize store, customer service support
Saks transforms demand chain to maximize store, customer service support
NEW YORK – Saks Fifth Avenue has transformed its demand chain environment to a new and sophisticated process that maximizes store support and customer service, according to an executive who spoke yesterday at the National Retail Federation conference.
Affluent consumers demand top-quality customer service: experts
Consumers regard customer service as a top priority when choosing to buy from a brand again and when making recommendations to friends, a study reveals.
Louis Vuitton flaunts brand history via mobile app
Louis Vuitton is showcasing 150 years of history using an iPhone application featuring its legendary luggage in video footage and images.
Segmented email campaigns increase ROI: study
Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer’s email efforts produce strong return on investment.
Luxury Collection, St. Regis hotels personalize communication with mobile video chat
Starwood Hotels & Resorts is using Apple’s mobile video calling service FaceTime to directly connect with its most loyal consumers through their iPhones and iPod touches.