Today in luxury marketing – Regulators to decide if Hermes’ anti-takeover plan is legal; Sarah Burton tells British Vogue about Alexander McQueen; Waldorf-Astoria plans new location in Tel Aviv.
Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.
Most luxury brands have seen strong growth in year-over-year holiday shopping with continuing success in the post-holiday season, per a new study.
Jaguar is speaking to its tech-savvy, affluent target audience with an application that showcases its new JaguarXJ models.
Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.
General Motors’ Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
Today in luxury marketing – LVMH CEO stars in the second handbag war; Asians are more likely to buy fancy watches than Americans, according to Hublot CEO; Jimmy Choo launches first fragrance.
Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.
