Luxury Daily, Jan. 3, 2011 – Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy
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Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy
Hotel chain Mandarin Oriental is expanding its repertoire of mobile offerings in 2011 to better communicate directly with consumers and more effectively add value for its guests.
Top 10 luxury ecommerce sites of 2010
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
Tod’s showcases craftsmanship of luxury goods via iPad app
Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
Swarovski broadcasts branded film at New York landmarks
Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.
Mercedes, BMW, Swarovski and Barneys New York – News briefs
Today in luxury marketing – Mercedes and BMW test car sharing; Gresso launches Swarovski diamond-encrusted mobile platforms; Barneys New York could go bankrupt; Storm’s two-day toll could be $1 billion.
Marketers wake up to new privacy challenges
The Federal Trade Commission’s proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.
Analytics: The brains behind mobile marketing success
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
11 key consumer trends luxury brands should watch in 2011
As 2010 comes to a close and 2011 is on the horizon, there are 11 key trends to watch for in the New Year, according to trendwatching.com.
Luxury Daily, Dec. 30, 2010 – 11 key consumer trends luxury brands should watch in 2011