Luxury Daily, Dec. 30, 2010 – 11 key consumer trends luxury brands should watch in 2011
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Reading between the headlines: Making sense of the news in 2010
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
Aston Martin aims to differentiate brand via iPhone application
British ultra-luxury auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone application that delves into its unique manufacturing process.
How luxury marketers can engage women via online video: study
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
Saks Fifth Avenue, Hugo Boss, BMW and iPad sales – News briefs
Today in luxury marketing – State statutes could complicate Saks takeover; Orlando Bloom’s Boss Orange fragrance ad campaign revealed; BMW splits from Oracle after huge America’s Cup win.
Five mobile commerce predictions for 2011
‘Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.
Luxury Daily, Dec. 29, 2010 – Top 10 luxury branded apps in 2010
Top 10 luxury branded apps in 2010
There is no doubt that 2010 was the year of mobile for luxury brands, and applications were a huge part of this.
How can luxury brands survive lasting changes in consumer behavior?
Bonding with the consumer is key to how luxury brands survive lasting changes in buyer behavior in an era where markets, products, services, marketing and distribution are in a state of flux.
Zegna steps up social strategy with Facebook fashion show
Italian apparel designer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zegna line.