Too many luxury brands rely solely on apps for mobile strategy
Luxury brands need to step up their mobile marketing strategies to get the most out of the inevitable power this platform will have in 2011, according to industry experts.
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Breitling, Diane von Furstenberg, Norma Kamali and luxury earnings – News briefs
Breitling to launch first store; Diane von Furstenberg and China: A perfect fit?; Norma Kamali seeks investors for a new line; Lessons in luxury.
How to engage the connected shopper
Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.
Burberry sets standard for engaging Generation Y: study
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.
Luxury Daily, Dec. 20, 2010 – Burberry sets standard for engaging Generation Y: study
Jaguar generates 700-plus qualified leads with mobile ad campaign
British automaker Jaguar converted more than 700 consumers into qualified leads for the brand’s XF line of upscale sedans with a mobile advertising campaign targeted at affluent, tech-savvy Australians.
Fontainebleau indulges holiday guests with free video chatting
Fontainebleau Resorts is pampering guests at its iconic Miami location by letting them stay connected with loved ones via complimentary Skype video chat sessions during the holiday season.
Tod’s pushes bag collection to jet-setting women via iPad app
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand’s strengths.
David Yurman, Tom Ford, Badgley Mischka and luxury shopping – News briefs
Today in luxury marketing – David Yurman to launch a trio of scents; Will Carine Roitfeld buddy up with Tom Ford after French Vogue?; Rumer Willis will star in Badgley Mischka’s new ad campaign.
Reaching luxury consumers overseas with global search optimization
High-end brands face challenges and opportunities more than mainstream retailers do. While the market for luxury goods is necessarily narrow, retailers in these markets tend to know their customers and prospects better than less focused businesses.