Lexus targets progressive demographic with online talk-show campaign
Lexus is targeting a younger generation of luxury auto consumers with an online talk-show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.
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AT&T, T-Mobile, Verizon form joint venture to power contactless mobile payments nationwide
AT&T Mobility, T-Mobile USA and Verizon Wireless have formed a joint venture called Isis, a national mobile commerce network that will let consumers use their mobile phones to make point-of-sale purchases.
Saks, Google and former Tiffany & Co. exec – News briefs
Today in luxury marketing – Saks profit surges, expects merry Christmas; Google revamping its fashion search engine?; Former Tiffany exec to revamp elite Italian brand.
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Luxury Daily, Nov. 16, 2010 – Womens Wear Daily flaunts luxury ties in grand centennial push
Fine watchmaker Girard-Perregaux tries on augmented reality mobile app
Swiss watchmaker Girard-Perregaux is letting consumers try on its products without ever stepping foot in a store using augmented reality technology in its new mobile application.
Waterford Crystal targets young demographic with People’s Choice partnership
Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.
The Macallan auctions $460,000 bottle of whiskey to benefit charity
Scottish spirits maker Macallan partnered with auction house Sotheby’s to sell off a 64-year-old bottle of Scotch in a Lalique-branded decanter to benefit the nonprofit organization, charity: water.
Hermes, Richemont and Ferrari – News briefs
Today in luxury marketing – Hermes launches ad campaign to defend the ‘unique know-how, values and the culture of the house’; Richemont’s focus on saving cash pile damps Hermes speculation.
How to optimize SMS campaigns
SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?