British automaker Jaguar is sponsoring the 19th annual Ringside for Mercy’s Sake black-tie event, featuring a boxing showcase and luxury auction in support of Chicago’s Mercy Home for Boys and Girls.
Today in luxury marketing – Neiman Marcus gives fashion bargain hunters a final shot; Banks face big losses after LVMH swoops on Hermes shares.
Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.
Designer David Yurman has remodeled its site, offering consumers a branded ecommerce experience.
Gilt City has acquired Bergine.com to combine two local leaders of luxury services and experiences.
HauteLook.com is letting consumers use their iPhones to buy discounted luxury items from its flash sales with the launch of a new mobile application.
The luxury auto sector is growing despite tepid market conditions as high-end brands win consumers over with attractive leasing options.
Today in luxury marketing – French regulator to examine LVMH swoop on Hermes; The first time Gilt Held a Christian Louboutin Sale, 45,000 women tried to buy the same pair of shoes at once.
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
