Neiman Marcus shakes up holiday shopping with iPhone app
Department store chain Neiman Marcus is pushing its holiday offerings to consumers on the iPhone through a new commerce-enabled mobile application.
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Luxury brands not using online video effectively: Forrester
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
Swarovski opens brand ambassador search to Facebook via contest
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker’s Facebook fan page.
Porsche to promote Motor Trend award heavily online
German automaker Porsche plans to promote its Cayenne SUV’s victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
Gilt Groupe, Gucci and luxury mobile apps – News briefs
Today in luxury marketing – Gilt Groupe’s founder shares her secrets;The Gucci ads Jennifer Lopez shot with her kids are said to be imminent; Luxury apps go upmarket.
Luxury Daily, Oct. 19, 2010 – Luxury sector sales rebound to historic high of 2007: Bain
Luxury sector sales rebound to historic high of 2007: Bain
The luxury sector has rebounded almost completely from the global recession and is recording near-record sales revenues in 2010, according to Bain & Co.
Ralph Lauren digs deep for Pink Pony breast cancer push
Ralph Lauren is pushing its Pink Pony Auction across multiple media platforms in support of breast cancer awareness and fundraising.
Omega firms mobile strategy to push loyalty, store traffic
Fine watchmaker Omega has launched a pair of mobile applications for the iPhone and iPad to engage brand enthusiasts and boost foot traffic to its retail locations.
Consumers prefer email marketing for communications with luxury hotels
Email and other types of permission-based messaging remain consumers’ preferred channels for engagement with luxury hotels, according to a study released by Epsilon.