Bluefly plugs fall fashion via social media contest
Online retailer Bluefly is promoting its fall fashion offerings with a social media-enabled design contest.
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Cartier, Dolce & Gabbana, Harrods and China – News briefs
Today in luxury marketing – Cartier sale? Only in Japan; Tax-fraud probe against Messrs. Dolce and Gabbana has ended; Harrods to open luxury hotel on its rooftop?
Luxury Daily, Oct. 18. 2010 – Despite market improvement, frugality reigns among upscale consumers, study claims
Despite market improvement, frugality reigns among upscale consumers, study claims
Affluent consumers are six times more likely to cut back than spend more on luxury products and services through the end of the year, according to the Luxury Institute.
Gilt Groupe’s Jetsetter preps holiday gift store, mobile app
Gilt Groupe’s travel brand Jetsetter is ramping up its year-end strategy with plans to launch a dedicated holiday gift store and a mobile application this quarter.
Google AdWords trademark policy encourages infringement: Luxury trade group
The European Cultural and Creative Industries Alliance opposes Google’s new European trademark policy and argues that it could lead to trademark infringement.
Grey Goose boosts image with charity event at London’s Savoy
Grey Goose vodka hosted its Character & Cocktails charity event at London’s Savoy hotel to raise funds for the Elton John AIDS Foundation.
Luxury car brands outperforming auto industry in 2010: study
The luxury automotive sector has outperformed the industry at large in 2010 as Audi, Porsche and Mercedes-Benz all increased sales by more than 20 percent year-over-year.
Lexus, BMW and luxury real estate – News briefs
Today in luxury marketing – Lexus, BMW and other luxury brands see sales soar; Five luxury vehicles with plummeting prices.
Using personas for better mobile campaigns
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.