Porsche, Facebook and Net-A-Porter – News briefs
Today in luxury marketing – Porsche curbs Facebook threat, shields itself against spying; Net-A-Porter snaps up Koodos.com.
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Louis Vuitton, Marc Jacobs ramp up ad spend as market improves
Luxury brands such as Louis Vuitton and Marc Jacobs are spending significantly more on advertising this year as the ad market rebounds from a disastrous 2009.
Luxury Daily, Oct. 11, 2010 – Louis Vuitton, Marc Jacobs ramp up ad spend as market improves
Neiman Marcus embraces Gilt Groupe model with flash sale
Neiman Marcus promoted a midday flash sale held early Friday afternoon via an email campaign sent out to a list of dedicated subscribers.
Lexus boosts brand with launch sponsorship of Esquire iPad app
Lexus is promoting its 2011 IS line of sedans with interactive rich-media units as part of an exclusive launch sponsorship of Esquire magazine’s iPad application.
Harrods pushes weekend discounts to bolster CRM strategy
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.
Luxury brands can drive ecommerce sales via online lead generation: study
Luxury brands need to be using online lead generation to reach out to consumers on the Internet, according to research by Econsultancy and Clash-Media.
Diane von Furstenberg, Audi and Valentino – News briefs
Today in luxury marketing – Diane von Furstenberg is launching a beauty line; Volkswagen’s plan for world dominance begins with a $90,000 Audi.
Five mistakes to avoid in mobile commerce this holiday season
With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.
Luxury brands must push ecommerce harder this holiday season
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.