FTC crackdown on green claims impacts luxury brands
The Federal Trade Commission has proposed revisions to the Environmental Marketing Guides, which could have an impact on luxury brands that claim to be eco-friendly.
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Piaget, Montblanc and Dior – News briefs
Today in luxury marketing – Luxury watchmaker Piaget to inaugurate its flagship store in London; Montblanc and Dior explore the fashion of watchmaking.
How to buy mobile media
With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.
Sotheby’s enables mobile bids in upscale auctions
British auction house Sothebys launched commerce-enabled applications for iPhone and iPad to let consumers bid on luxury items right from their mobile devices.
Luxury Daily, Oct. 7, 2010 – Sothebys enables mobile bids in upscale auctions
Recession-proof luxury consumers to spend more during holidays
Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.
Fairmont Miramar partners with Off & Away in support of nonprofit
Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.
BMW speaks to affluent African-Americans via Uptown Magazine partnership
BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.
Eve’s apple drives traffic to e-boutique with $5,000 shopping spree
Eve’s apple is promoting the launch of its ecommerce site with a $5,000 shopping spree giveaway.
Burberry, Lexus and luxury ecommerce – News briefs
Today in luxury marketing – Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.