In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
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Luxury Daily, Sept. 28. 2010 – In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute
Nielsen to measure impact of online advertising campaigns
The Nielson Co. is looking to bring its audience-measurement acumen to the world of Internet advertising with the release of its forthcoming Online Campaign Ratings.
Louis Vuitton Core Values campaign supports multiple charities
Louis Vuitton Journeys’ latest multichannel ad campaign frontlines U2 rockstar Bono and wife Ali Hewson, aligning the brand alongside a variety of charities.
High-end jewelry market on track for growth this year
The luxury jewelry industry has seen major growth recently and is on track to deliver high results this year, according to a study by Stockcall.com.
Bluefly.com offers mobile coupon via 2D bar code in TV ad
Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
Cadillac, Lincoln and Montblanc – News briefs
Today in luxury marketing – Cadillac, Lincoln claim big stakes in luxury segment; Outlook brightens for luxury markets.
Why a piecemeal mobile strategy does not make sense
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
Brooks Brothers print campaign uses QR codes for click-to-buy interactions
Brooks Brothers is using QR codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.
Luxury Daily, Sept. 27, 2010 – Brooks Brothers print campaign uses QR codes for click-to-buy interactions