NEW YORK – Patrón Spirits Co. is considering using a mobile application to extend the reach of its Patrón Social Club, but has not found the correct technology partner to actually do it, per a brand executive.
NEW YORK – A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
NEW YORK – A mobile industry executive said that there is no commercial reason to build an Android or BlackBerry application, claiming iPhone is the important platform to build for during a panel discussion at the Luxury Interactive 2010 Conference.
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap’s presentation at the Luxury Interactive 2010 Conference.
NEW YORK – An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.
NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
NEW YORK – The time has come for luxury brands to get into the mobile space, according to a workshop at the Luxury Interactive 2010 Conference.
NEW YORK – A Kenneth Cole executive revealed that 1.5 percent of the company’s revenue is coming from mobile at the Luxury Interactive 2010 Conference.
Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.
