BMW generates test drives through mobile video advertising
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
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Wedding ring designer Verragio takes product catalog mobile
Verragio has turned to mobile as an additional channel to help drive sales of its designer engagement and wedding rings.
Waterford Crystal extends brand to mobile with new app
Glassware maker Waterford Crystal has launched the Clink-Clink iPhone application as part of a rebranding strategy to be relevant to today’s younger consumers.
SMS case study – Hotel Casa del Mar
See how Hotel Casa del Mar was able to drive engagement and revenue using a text-to-short code MMS video promotion.
Ralph Lauren sponsors Conde Nast’s GQ fashion app
Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.
Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile
Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.
Editorial Calendar 2010 for Mobile Marketer and Luxury Daily Daily
Here’s the 2010 editorial calendar for Mobile Marketer and sibling publication Mobile Commerce Daily. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Hennessy beefs up mobile database via online widget, in-venue
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
Macy’s, Nordstrom, Buckle, Charlotte Russe, Bon-Ton put gift guides on iPhone
Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
Remy Martin mobile campaign attracts 1,200 SMS opt-ins
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.