Vogue, Rachel Roy turn to mobile to let consumers shop, watch, win
Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.
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Jaguar debuts mobile ad campaign in new ESPN app
Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.
Dolce & Gabbana dresses marketing strategy with mobile
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.
Preppy retailer Ralph Lauren updates iPhone app
Upscale retailer Polo Ralph Lauren Corp. will upgrade its iPhone application with new features that reflect its haute couture line and products reflecting a luxury lifestyle.
Sephora launches mobile service to assist shoppers in-store
Sephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.
Mobile Marketer’s Classic Guide to Luxury Daily
Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
Fashion house Chloe goes mobile
International fashion house Chloé has launched an iPhone-optimized Web site and an app to let fashion-savvy consumers stay connected with the luxury brand even while on the go.
Polo Ralph Lauren goes mobile
Polo Ralph Lauren Corp. has launched a mobile commerce service to let consumers buy products through their handsets.
Hugo Boss launches multimedia mobile campaign
Procter & Gamble’s Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
Donna Karan engages with fashionistas via mobile
Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.