Online retailer Bluefly.com has continued its push into the mobile space with the launch of an iPad application that offers consumers rich-media content and fashion shopping in one location.
Digital media exposure enhances luxury brands and drives purchase behavior even if consumers don’t click on ads, according to a study on SEM, SEO and online display advertising released by iProspect.
Today in luxury marketing – Donatella Versace is teaching a new generation of designers how to thrive; Abu Dhabi firm Mubadala sells Ferrari stake; Tory Burch celebrates entrepreneurship.
Mobile exploded in 2010. My prediction that mobile budgets would double in 2010 held true as we saw clients increase their budgets over the course of the year.
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.
The online advertising industry is poised to record its best year ever after a historic third quarter in which it grossed $6.4 billion, according to the Interactive Advertising Bureau.
German automaker Audi is revealing a slate of new vehicles at the Los Angeles Auto Show this week with hopes of springboarding to the top of the U.S. luxury car market.
Today in luxury marketing -BMW chief says big-engine demand to rise as Chinese buyers seek more power; Balenciaga exhibit opens in New York; Sustainable luxury: new opportunities for growth.
