Mandarin Oriental launches commerce-enabled app to service affluent travelers
International hotel chain Mandarin Oriental has launched a commerce-enabled iPhone app to help upscale consumers book rooms and plan their travel itineraries.
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Giorgio Armani draws focus to eyewear line via interactive video site
Italian designer Giorgio Armani is promoting its new eyewear collection with an interactive Web site that lets consumers create their own Armani ads.
Mercedes-Benz rolls out unified dealership site to enhance branding
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Gucci, Stella McCartney, Ralph Lauren and Audi – News briefs
Today in luxury marketing – Gucci and Stella McCartney go pint size; Now Sparkling: Ralph Lauren’s fine jewelry.
Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
Expert disagrees with Versace chairman’s model for luxury
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
Luxury Daily, Oct. 20, 2010 – Expert disagrees with Versace chairmans model for luxury
Neiman Marcus shakes up holiday shopping with iPhone app
Department store chain Neiman Marcus is pushing its holiday offerings to consumers on the iPhone through a new commerce-enabled mobile application.
Luxury brands not using online video effectively: Forrester
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
Swarovski opens brand ambassador search to Facebook via contest
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker’s Facebook fan page.