A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
Swarovski is raising the profile of the search for its next brand ambassador via a film contest promoted on the fine jewelry maker’s Facebook fan page.
German automaker Porsche plans to promote its Cayenne SUV’s victory as Motor Trend’s 2011 Sports/Utility of the Year heavily via online advertising efforts.
Today in luxury marketing - Gilt Groupe’s founder shares her secrets;The Gucci ads Jennifer Lopez shot with her kids are said to be imminent; Luxury apps go upmarket.
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