Jaguar mobile campaign to drive foot traffic to dealerships
Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.
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Forbes.com brings Intelligent Investing to iPhone users
Forbes.com announced a new Intelligent Investing application is available on the Apple App Store.
Audi of America uses mobile to reach new consumers
Carmaker Audi of America has launched an iPhone application geared toward reaching a new demographic of consumers.
BMW Germany uses MMS to drive tire sales
A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.
BMW creates buzz for new Z4 Roadster with iPhone game
Luxury automaker BMW turned to mobile to launch its new BMW Z4 Roadster.
Conde Nast Traveler debuts Verizon Wireless-sponsored WAP site
Conde Nast Traveler, one of the leading travel magazines nationwide, tapped Acuity Mobile Inc. to help launch a mobile Web site featuring a tipping guide.
Porsche mobile effort outperforms online display ads
Carmaker Porsche used mobile as part of a bigger, multichannel campaign to promote its luxury vehicles as affordable.
BMW’s Mini launches iPhone game
BMW Mini’s financial arm has launched “Mini Liquid Assets,” a mobile game available for download at no charge from the iTunes App store.
Forbes Video Network goes mobile
Forbes.com has redesigned its story pages, the Forbes.com Video Network, stock quotes and executive tear sheets.
Fashion brand Stella McCartney enters mobile with holiday campaign
Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.