Retail
April 30, 2018
Selfridges' The Flipside investigates luxury's meaning. Image courtesy of Selfridges
By Sarah Jones
British department store chain Selfridges is immersing consumers in an exploration of luxury’s modern meaning through a multi-sensory exhibition.
{"ct":"sukJCsJUK+uxEmY55Bx9hmiXarVtHbG9A\/xx+DQb\/EG2H6nROiZFf7tFF9GjUQAg9RlqNNFq8787Qqa1CKAOEOHQCov2GSFWckcxvdis3Be56AW86ZNhpbyOUb49lcOKOFpkB3m4iT41Abe4Ho85QbMJ4JByoS2LcNkG3PRnOu5t4BXKLMPLSEM6D2BEG2621MS3AGV23n1veH4iOTHfxtM65h3mlAj+eMPyGtQVUitx7DgWR5KsJd03cV2E8CWzb\/syy7dkN\/+1XeLGnU+n1zOan2i8p9S005nTptSdcINoFII1kTtwtzBqgNkqquSZFLnNDEntcS0hlWaw6RvtkhHtRdZkRU43GH6yZ5kcwSRrDJYgXRgJhX7CX6EbueaiHjnEioRhzg1Kx75hx2mqy\/TaDfoMiRur4PvPtmFZBhRxx98Tub7tQIt8HxZemDXfAD7kHH3d1JUTE4RYuHl1r2ejVCFMmMsysIOCVNiKLK2P7WMBwJDMDR0xOM\/o\/l5Dh\/7pZLrY\/DjAt3dZMy7c76e1XI\/88NgpZd+rihq9oRBI\/yDWEMb+I3AMFLmO\/hfnpoZZVMLHX55\/Voez0mAn6sY4ZY7lLlXNmzaLbMhyNF8YmvGPeIZnV+IIvVXDhvihS8HZ2dfZnM2kcIimN3HODexJguI4r8XW3KtJkFOEP2aQJM7h0pMpNZkqRk\/TRB4j2l4HozLWOjv9bX\/NyV\/WpwAIKUmfVIDdVaZ\/hQTg2O+vwFzfvWipN5KkZQZoHARg1sFaPj2mhWtOvjDe26J+kDc4K4FEaDPfhH+M9l9QE6KjDN5Xms\/iGZqzurH8Fw1QfwceIY3Vnxk4uDQ\/32gJGXqIzIs4MOUSKX6wYA0vzyASH3mSCekGxD9UaG7LGLyFuLFN5kQZFN9rHfxI6HrEzno2ugEIyLn7F2ckf60yXonTSeiVQZSeDuHJ2Z7HRgP63F2r\/kuZHbsV7mgs06NDdvnTAF1YX6NocryuQ9Vt+hj8eJ+pfCXKv31ksFN3e0bZzd+InNNtnT+Qd8vFIFI2ZCMF1bl+lK1Cg1Foa7EdsNgh4XQc6EbaVSvAEl11b\/CjkITkXA+Ff1dPmM7SOhD4tpnndjBgjbtCtEQxIymDb9uSOhPNpbrWr5WW2YF5seiNhOP+4URm4+juyFIV0mf3Fnt4wHKlxfjWTdMOZE0JiOLvc9pQpLzj+s+tIENmAeYcM+WW4DDkhMP9KDsMRfESBtbJ1UHQXda54O+Q\/Ts71Jjxr6ayIGq2+2Llob2bsH7JM9k9FvhEq66Nik9Z3dL7eBssjc\/561z66t9exQS8xPCSP+cc9w9ndGMGgoLgtKaPFzR9FnMd6Vk7k1z2rsf1Me2tMH5t\/Kub2NiArwc00OKssuHNUpC047mrP7ujMJbVabVmJ6keAt7ZcDqItKmJ4reCW2tGVIbhLOmPx1cnuJrX1b791uq5oZhsbFS4KzmDCHe0DzmMYhVNy8BHguOtMicWEbtRMBzfl1+8kmF5pDwmgI2uiRRexg5LUGufSndLndm62No2enL9Gh0mG6n33UCfGHSyhmUbBDQm2Wi7b0psP0lIrRo61o1XbUBq40NorrP5B1GETm8w3B2\/YbwLRGMTYQERFmowb31gYDIPTIU3vewE8mubaTI5th5TNJ3xNOcRuhce58hWqVjUxwjarmcM0Kku4iLVNs68GD9hGsWZavmMxXyp8jj17Tdg4MDHntlvWsrjl7JyGXhF+3a84RbCtRsFfontSBJXGWWQ58+qpiyP6EJTFexUTq4fVcBrU\/5KNEXTUh9dOm9DHQGjOEQSSWGGub2DJdDFj1GrSJwRXq0o4zC54jeK8wN4g4YkAl2fY9jKrdBXl8EL\/8\/H3IUR0Nbsj03WzBI4J+kDgm9nZVAfDL3oz5V2u7N4e7f\/pSpW1jBMkmktudn1HahTmmdpMi13dFY1TKOFqAR99RpP+YMRlyrjFEF9NiHYu+2x2A1xnK4TlHmoUL7z3X2vY6oD6iUtdXjYE\/PHqn1VnbK1GYomC7epb0n0bp7PZUUsHgVOq0uOnai3lOnEaix6HtYgXwU2rcg3+1TRdgkgWqxOyp3RmCPeiKXKEZaQ7qbko3luu\/vqRAU\/woZoM0dzkG76DVyQzuiZYUJku\/laUNlainvKnnJil8g1OMqqRI9fqP++Thf+LONybClY\/F1Nw9O7h86gRnLiTmbQQAkxXOMbtKp3rKGvfZ4ctje4ujxnI5vKdUqgjjyvRSej1ymRPqxGNcPjmVT1Z2EqHrZP6evu4NFScJy8XG2dkp8+I8wsKhFg9jj2LgYKOq9SIkykp5BuKgP2avYwIMMeMwpMLB+Q8TOOPy7+a1wv5BrghgrfWes3tmiWssFYHCS6aTP5oVJkJ36XSYqZtGrPVJlJguBnRlhq9ovY2YeH1Bhvme36ABJ15TwQp+PyVZSGXdTzSQkfS2uHP\/1lAELXDU\/MeAh\/3PSAwltQUMGrU34YqHQ2MjjsV0suuI1HG2QCZBvD81UMN80i2d7iVXZhWI7eLzAPoahHJvCM9mR9V4ouSpj3SYfWpn51nHSTGZFzHYebxH5NY5ElfDcMfngoPaQJfXz1Fbq6a0AI7H+qtlG2hw+qllq1hwsdA0dNaxTVNjI6nVxWJHBYPUP5kJ6uZKRuitzoGKICZEu+n7mdMDFplnOgww2qL6tNdHjsv7MbItTxdmUoaamkuv1k9+xPjTA6IF40jYoIBYBXQdvdQU7aVj24RJf0B6SYLvjLlO7hDo\/WUnJ6zdLQRVJThwpBl7O0a5V0Y4MpJ+5SvKZDYdLRNsnbc\/zkk4Y0ZdAk+HGwQGVK4ZRJurjNvrKZatCJSHJSU7i6jvNod7ABRImPpNz9EVIpLhuEJIuYRMEL7ZFzDo0xAyWAu9TVoN1Z\/x0IJ2nYCeBXpavGbZuVF9Bgfm1Z7R0R2Zu7PXHrAD3HSRZ\/wq1joQJe6c39LSAKYEm\/XY2M2hCx9CRvqSsn\/tkUrs8LZaxkWdk5Um8gyxgN\/ocXrTH\/HTFtIqfgz6WQMj\/nRMvKUCj3H9JMAKsg7cg1UrE70f7SUWYkGAeEV0S86egkIAk6nwTgscretu3kWkGKQnWm3ZqMHeI4WyiLc4j6lSjIqz73Xn\/Ow8B1wBa0nxK3vD7cV04ZPpnkzDHdh0zr+\/qm8ZbzbmSO\/1kA4L+ZI9C+UlO7bt3Jgz6PWpooHROET5eLqcW6KFyIuCYWRUQy\/XFQuzO\/O9B7+cL35fgsCH8RY2iAxa1ZjJr7sPEOOwjC\/8\/veiWzSl4BMdVhf+DGKxM59e1YDZhbthyO1kzdlyfXj0uivnb4cqaFLNHPnS3vsiNTZjADzHyGIDuvpXkPxaS403Vo+J8SrXOOl1FEYdFLckZzbIJ0hXv5m1l3P2zzsAFg8Km3NGwk6vtDU6Ct\/5bYfFrXTe661+j3kNcY1xiqTzBrR9KOWcw2G981tVcWlqjFHnk22kr+aDjpTKLP6FLzoYesP3qWBQNKBFB2ffKUBnP6a7UK7L0Wi9ZhidwcavEiZSA5X4b\/nZMQkKDPaY21B2NuY\/E1Ss6Yr07CjcYZO6AcyOyOEPrj+trlnIu9zV4Gv9MPmgLY\/BQskJWn5p\/lE8WEOKv0ZoGxKDn0vrzUaKs\/ZzhNKWLAkE3Mn7WMM\/O1LGTSAaTktx36RT82EB4M4mtgOiWjAjKwiz1BAxK8f+3R\/obbNWMiaMRmptPEpfdzU9PMrMJrA9OUVs7K9aAPO3aGqwPbxzGOINrBwUST26tqJxVMWezPzvWGVoEO8VD288lVwcyvgo9T1MrQMEKd5Yh6\/c62j7oPrW5PGSJhZ78o8Bu4tGFN+hoFreugE06SL6+0kcUezwSBhl53LzmZR0S58O99eVud3mwTp4Wdp52N89nPt0DRx\/OjC05+oLuR6GFt1uMWw4VawkZxcg4PFBhGMYZ\/C+kZnuZXZ\/9mvJoBtT56pBlKasqGpSb8NnVN07lJkdk7UkJy7DHsGSGnm2iGp4D8KuqL70F9WX5YrYnqC8L836mJ15Cs1TrlVImrIjkXXL4J+wFZGUQ9xMpU7CnzSM9IawdKb4+rgQr2o4eSSYsZWcqnUEy1044lxz0ROWopCuRlTUHe+s\/Ejf7eOD\/9DxZ3jonpZ3hOjUFqzUJzpD5cV9VVjidMFulAF5l1gTbbN0k\/PljTUS6t3dC+yDtoTqcia41EoFHIEpKKmAkcuZkSab+\/AcAma9C4RXxdaRe78kGFCEecUI\/xZ3dA7KUXFx62X2dcStEexsBOm6nGtDCvkgKC761qN6WA1\/cHGMi23z3YRL8l+4T67K+bLXnRE6XOwLZ57GFyQkUSYSUkQNCnqMoJ3hh8mJoe42W7xkHzOCCO7I9WZ5mYdJCgBqobAbJVpWdOyfHeCu+TUsXGPU8hEkr1aRR1ktoNs5Il8fJyXYbn\/XDZVzJpDg8Dm3VF4oJnPObzCPKqdwDFpfFrT68pzdeNI+Ubytk0xLvC7hof5X2Lw1Yp7Jf3v5q61bhOhzm\/I1Nbzy8fF\/lzmp5vK1r2OQd5X5zMBIMfQDPRH64Ndj\/Cz2X0HwsCD58Jje\/uInKXNoK2o37RKBzir9er+vtWj4IpS6Bjb8wepUUxoJBF5kN8IS57fCCmrHj2CppAJbVKGWN\/WJq5c\/CQyQOFuvyANH3HtYNE\/EF+1lYn8NsKgBotUUJ+9vdmcoPfdGau7lrIiqd48OoKjkE7pfLK7G\/57jXUPS7+17VSRAteSecJdbd6or3nuEKzACArC641Mgd\/xWV2LvYoZlSSXlHjZ\/jCnZT9JlwkoR9pzUVbth3fJ58cXnUFNVGYlQuxp0Y6eFtIBtX0lybmVAG+OZAwEgzvM5LYlUipwjrEA1bMgUph9ilyuMCgyNXrKQc10SRkB2LVLwO97IB3Qk2Fi+Uz\/0\/CoV8ubA+qcgKxQaWuIsrG\/JcvpQt4Y233tr+AkzqNLnyN\/NUjJOl1DTT9qV+teKUGHlVckPNcraSxqRukvIawdDDOiyW88chwnyfv5OP2kW0lw6oSNecnt5QJtXmE5wV4BxNl8DCzA0NIJXz8NkxbvXsqNMRjucC6I8gKeESsuoU+xg5HJqQCedf85Aa00OZzXa7\/RQcyMsEHAy6HJpx5WI3QcAzp+wZATTBXxK2E4+zDtTk8A9Dy1E68Qz87CmYA2HbHqhrqAYwdVwju9DxTJvM6Vp3ykvBF3AiSNipJISSHeCoTP1RoxW64Wa1H8w4t5t+UGy3dYg6XGSyp+UbKLpTb+R9v6vHgiybrHoJJ9mDuTQ\/\/q\/YuiQTCle+AxE3ALuRRiF7B6Jqnby8j4G9xHEDrYbSrsDIY\/QjbBn\/8PRM\/mx3JMtLqhk23jQMJGLIY+V6IZcAAQLuyM985k9PcqMnzlJtWYzo0q\/CcVlIYf2MEpfrUmrBJnvwsV1h9Wm7Cjqf6hy+zlMb8Pj0Y96azwvxqk9Uz6mnG473wJI\/jL0QIoA7p6qSS7eAOKW1EE2VljQiqdTLOX41wkwPz8g5KLu7X\/b5VPuR7jQ655MS6a648PhVe953AZ1FWsz+hQC2\/JZmwkjOcRgRqzAu0ktMiLMjKdwmzifTgvOJwuuAOjWq3ztTeCk3IVqQS5lcie+X5GbOG2V1G++C3hAIGYxofLG8bE34iN7H7olm5++AHicXxYtEw1XEI\/hfaK+m2bju5g+uUoVmHJg2VJhtK6+B\/hbfWF7Ot1oPcZE2ECuqZqUFVGm3feoOXSLE5C7ZFbkNqgMhbx21wljJSbFArN+KLAs0EKEox8I8BtNJfyfDMn5PSIPdTzNF5aiew3jZPMnfKxthVKn6fEGqSMJAvKIfKKcRlib4O6DH4MvThKcvI4KhUjqKbt8ECJqBmjovCd+tHWWXq9yq8Mlsuv\/MiGBQiS5YetSMgI+vWJULfM2kCQkrYL0yLMRylMmkrC2dey0PGLE42TQ6aL4O+BHDc\/rurc+Rw7lLx9iiBwN86JiwyIwkGNU+KdHONFI++Z7zvQE9I5H4xG8uYL0rpOs7c7dAPA3hztSBiWvppkd5mFqLo0J8mpCc3z3ngUNa9MOznq2Sp6wZrzd8kMlQYC1g+b54Po7PDVrqOrdCIHPLPYkoQlnL9XRCrkMRoVntRGumJj3eizrnODA4okROuoVeOdjZF0tordHC4XnnAjNmAVGJXourrdvW6hyX1fH+NyXogUTXQyT7+L6bZPG3\/46SkJTaiPSCCGX0kNXotqnu9K9UiXXHDadb41SDaUeNlfpkB43cy9dD3g1mU80TWA+uwGi1RFmDsgCpY2FdWbxZOvFWngG6XuV3KhB8D2xY\/hESnijUlNpOA2vcWTlNEuTCOTko2P8hA\/oZwyxhSBbEarwOtoMHdFNqO\/YdEXwyIxGKl8362bXRdcKytnp4pSizk7Thg\/+8U1vJSGI2zowmF5cnOB7+RAIjuQJ8gwfF9WO4ELkIbt9m3ttIxNEVDiQk5zbSgl7HN3iAa6YEJ+jB4lzZmPw\/qxKGTfshkD95PQ+j5D13f+hc9lsUtjJ89Pni+6Kr3DBkqDZhP7pbzAMs44pKnXERrwmIrCb9b7BJHPoDsWZR0M1s9YhfHnK8hn+N6VTJlFif3Gsb+loZWhsP1+2SnMlBuwvbJz0d9jtMDGtmojP8TGcwo1X8uK4fxB2Fom4Gb4fVTbmM3r6\/v6FSFBVTFffUMCHmB4Oj1cBvyZ3d\/C7+RyWvk8l81o54f\/TApqw76c0\/mE3ppZE\/jxkfzmXW1e3\/9fEWtRuvKKqtyCJR2TvQC6Cdejv\/62s2yoGFd9ShNHKrlfZTXpv4G1NJnR7a30xWFk+6YRbw7BtQwEKlwB1vM5E7OmFxtFug+VyaIHo\/dmPpBZcPQQVIczP7ks0cn4FO2sbSNrJ+OPwpHFEeVgN4\/2dVk+b4RJosHnsAhirgxlgZNfry87naMXtb2eqjFACC0D5eJuq6CwMmOruahbSRnTliePOxyZ9VHV5GDKBfGv9ph\/n7aed2vAvRDlFkTBMVpjcC2n+24ih+5xQSyUuE1voYfynl5N2A+FH+oTq+knxOC4EbJrWWAUSWp4ZMNlYeK4HAaNm+M6Mo7KPBj+oQJNdCagXfd91PyBPO3G78mzJDCi38A0ePcDKrhjTULz\/tE4Hd52cTsowyhhTUmFiJarz+pQPv9UgJYJA\/2uLebqLdMvFxQQoFpYgjENvQm\/xEyRbUZO\/TbqGFqUwtunxSCbzH1gBDBcBtBVH3kZFvLOFrJKlJRokmcmB8qqMcDwObLi94pRUUFIwHL0lfaJud00gny5bM5opVsdmrp8U+G9tgGbOhH2cGXm6dqyiK6ylDeTZo8b+RKYH4NglOq+mUOhAiLZtP6lSjZ+fDKCYb+\/NLO8CzMKt6pgHsFoQVsffKVWh5lRO9W0bBmVhC4msmeZ3VY43RxPtMfo1R+zhJN1qf4VjNZCYbN8yAuM+1mSICmK5c9E3ULFYNeRqujt+56Six4VksiY+vD9ZalJjR1qynSYr5f7HqY8PlvJTHV9wso6ifInHfPKz44sAPV32BZw\/WO7mIfmR2Hsg63AEL4t3+s5Ab6juwhaJu80h36WTWfZZhcSOjyGgVsMHGItclyBnJCeL+z\/l2c60Ma3QmQEqEKT6B5TP50TnezK3PfK\/Rgy0+zLuSl0UdANkUVTBdJxgModLjoi3Uuosf1dj4vkF6KMYGAcuxSAS7LsJ6gClFTS\/eH6dRLKBTTSc\/EDdVivyw1BtlsXbokHkTCXz6yDM5A6SuZfaJ6h2\/0\/aYmPyHzrqQ9L5ijvFHvNp7R63K5ZxXOoK4wa3V\/H38\/iPI9ZaIJ2jTnhOVkXq+BwvcA4A6ODYbLfhTIJ0KpNH8E5DMCt4D7Ja6IlUl2bspzKFgIKkOw4cTOvgyrhVVkYD1AoEZDdsvKlF4w0rD6k5cEW9ylGVHXJ3CTLdOVZZf4aQBUO7RIccfnLhscwAW9deYlzwY9FP5FPS0bKGl7mMO6Oyuwy2Pm\/V27eh12sgYGgehY8KsCFtn+sbHzNcqUvohswSep4qskUd7QLmnV+Nv9jG3mcvO6AXdZtplQaF9LoxYiJRrDlaCMO8ydqsUzzmZuEG6wNYyaEt9qFSVJjxo6cie6QqvrMcHXyjBjK+HsD30Yx1\/YuKr+4eh\/Y9v3xaDqlmPTAYe1KzTtA31a+iQboWdTdx9lxzif55bR8IKceP20LpGPsy5+l+RhLQ6EU89Aoji8eyhSuBIe8o1ZGzMsxY9IuHbfvTNhjJ+1GpDaT\/egOtZ0fa0OS+6BN4+kuBXp3ijUngNfW9TsXAir44exuXAY040rpZkTwRjUbc3qB+a1\/KKbW4tIrunKp5XErDQ=","iv":"0bac500971a808d6b9c15403c7ff407f","s":"9997cdbcb94e0cf2"}
Share your thoughts. Click here