Fragrance and personal care
July 8, 2016
Sephora’s Virtual Artist adds false lashes
By Chantal Tode
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
{"ct":"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","iv":"1e4bca2d9d6572a866cec5bb294a09fb","s":"7792ec58ea6d4e2e"}
Share your thoughts. Click here