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Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  6. Aston Martin to build 45-story residential complex in Brazil
  7. Pernod Ricard flags first-half sales decline
  8. British designer Clare Waight Keller joins BFC board
  9. Bentley commits to cutting airfreight emissions worldwide
  10. Burberry includes consumers in Shanghai journey with social media
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