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Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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  1. Leading Hotels ranked top brand in China: report
  2. Bentley solidifies market position between Rolls-Royce and Mercedes with Flying Spur specs
  3. Four Seasons showcases third Colombia property
  4. Ritz-Carlton entices Shanghai racing enthusiasts with VIP accommodations
  5. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  6. Piaget plays polo to build excitement for new watch
  7. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  8. Versace collaborates with footwear brand Onitsuka Tiger
  9. Glenfiddich clears up whisky stereotypes to woo next generation of drinkers
  10. Free registration open: Luxury FirstLook 2023 on Jan. 26
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