Luxury Daily
The authority in luxury news.
June 14, 2025
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  4. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  5. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  6. Chrono24 rebrands in bid to lead global collector community
  7. Luxury Group by Marriott International brings back Dining Series
  8. Louis Vuitton forges multiyear partnership with Real Madrid
  9. L'Oréal to launch #JoinTheRefillMovement campaign
  10. Valentino Garavani unveils Vain handbag campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  4. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  5. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  6. Chrono24 rebrands in bid to lead global collector community
  7. Luxury Group by Marriott International brings back Dining Series
  8. Louis Vuitton forges multiyear partnership with Real Madrid
  9. L'Oréal to launch #JoinTheRefillMovement campaign
  10. Valentino Garavani unveils Vain handbag campaign
VIDEOS
More Videos

MORE IN Fragrance and personal care
L’Oréal to launch #JoinTheRefillMovement campaign
L’Oréal hosts inaugural Longevity event in Paris
Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
Next 12-18 months offer unique luxury beauty M&A window: Kearney
Armani Beauty rolls out retail location in Philippines
Positive Luxury Awards 2025 recipients announced



RECENT ARTICLES
JW Marriott opens first property in Greece
Bentley Home debuts picnic collection
L’Oréal to launch #JoinTheRefillMovement campaign

Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
Off the Cuff: A Q&A with Gustafson Porter + Bowman’s Neil Porter
Regent Seven Seas showcases largest-ever luxury suite