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Fragrance and personal care

Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

Sephora’s Virtual Artist adds false lashes Sephora’s Virtual Artist adds false lashes

 

By Chantal Tode

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
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  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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