Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"315c6a0ae38507e2b451738622e36cc2","s":"0212b0f524a47b38"}
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