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Multichannel

Sephora strives for personalization via multichannel mcommerce push

April 12, 2012

 

By Tricia Carr

Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
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  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
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  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Buccellati brings retrospective show to Shanghai
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Luxury automakers reveal new concepts, activations at Art Basel Miami
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