Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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pbnp9sMxw14JTMiyCrO+MGLDCz5vSwTb7ToohqpxMoXHY3M\/NkkaHrYStWcJwUNCsuNHBdyLtzWlNg6nlcjdKSYYWPbM3l1ypIsXgu2QBIF+An8vC58eAVWL7BhYjjZ1SMj0xXfJDSHNwqCWzJnw3aioOeQnlf7bbgx3DBzwDAhfinDshTcYf2dOgC1IpDZFW8W3IAT9AuS2zw2Bt4pVub6Z+taSBiCnFZNdisaKfcz6eSV\/EP04zk0mGm5YyIvbk6jkPHV5ozH9N0It6h7iasuH+AIuTmmWznP\/aq6snAv3ldukD2mJm5w9DJK03ZeFa2kbypCQTIKe8Pd58Y50OdCtPBzvEVkyyUS8kNd91OCPbZAJveNchqUvYYbCps5IAscXDtH7a5xsc\/MpK2HxPk7BASx65Lc9BNUcNL5GEFtGmoKQc1KiCcJf\/+kco\/y16WLgA9K1c3FAnCg6A8H79C2W0d8cVYYSR2alZETk6deobc3KXNPYEADRlqTEqbbMxV4mcpsykwvN11rYtPy0WLeyqufrVWnViLE\/Upm7JJYanpr\/H\/6cnaKKQGinkuQ1axZ02+mtOh2T8ICCG0+qoDQqY+ZNNIxmxVu3YOtnPU\/3NhADIAWZDpwtTF\/5\/J\/PrLtohO+ihU+r+9XK7qkuT\/IF9phHZKuV8yVkHSS3xqnKUZr8WgcWi05ofKBSEJcXPm5f5HIze60lKQDzQ6TlzmTVNIqLWTxLo\/jDUKP0FhYxkDj9HeYgyD4eOKQcfjP044sJ8iz+drMa\/4VdjBKmGxBD3E26kxjRrX86KVuNJmWCyORpboOm7F1G2KubSeiJURv60TIBD7KxqdqDhZd7rJjx9I\/9MIKnDmNK5cfhdIIxT2EEyXHG+0c+AoyKHrKH2lmos+qwu\/LLCYsS3\/RHEhSE7zIr7O+HxtoMGJwex6NVx00rovIaG0+h\/Fv6VSFRXDBYthfyvUjJiI1HN\/ngYk4BAygLwkfp2fzQMnw5ubvcg2sV8vIqj5GuthDiBTiVybTkN7gsPEmbwx0TGW\/pEBrri+u\/l+hJBS2L0ej86xWNvqSfJWM4KY5sg6Vo+Knr1IyRanomP9TTKEdXYldJZgMFEr8vT2QDUQmznLOlSubjh1wdjgD6wtcIdqPW+XwvcSi85L\/E8\/xS0KbQu2nRDfvewpDiQlUIJf4vfb5Lmam18JSYvBEat3Zygd+Rk0g5R6sU8gsBkIm6a5b619ppLf\/Ll1WrUVS7JdoGxfiUfzYxTwVgR5ByPL2iMrKTDl3PzOjHGH4UE50PvlDQ3vZutBJwlbglD2G1mgpjYBcdxXdU2Tm8ccuFBnpeQqMwnsxjRShjpp8SbysigTiqJCjA5iw0T6CdPpueumCWD6uOpGTXXIjKqJemBGBX9M07fnM56kxz8nSKru9\/ewL5ebxeneezsUF2zecqJNklDZoWPHgul+Oy1phB63LGGBDxfyZM5eXvAKPC\/\/JoAB8Uzr9tyPWFZ0SYtXbbaWt8jtKaaFan+OAsVOkFpqyneVWq63MkAwCZdYouod4+9yHHwJACUojvlBBSeg3+IfcemmxIb4xnfDZGFqnR3XLdjGSoNgqq3GCfgwVrxgNV1IeKIBeWNdzk5m83EBHBx4E9Ka55xXD4boO7pAdJa6+wnKqS9ugcmFzIY6ts11vRiMWG7h+7BXivW88fXFXTmIi17HwrMaiuAwS4NOIYC8j7Op+6Q0a2YhugIEyBcoYVo1HTuOLBzS4cygScLsODNZFRsAC+f\/fGnlUXYLe7oShCvECFtRLp8yKuSBoq86Pl08IY1m5lbSVYYW71f70NLcRnzsXWIDkNWeT0LplpNXxj+0y6Mdc9vokENw3gU2HyD3ad1EpKm6DV9Jp7arihT5CYnwUVWqMl+s3yscaQs4cAgkVEyNhnmW5DQMUaD6jrGyd51ixVej9sQ5IZeW3d702OhrB+6z8YeNDtdUeANgzoSJWCiSU5q8DPBYAXQN04E7hpMKPFs4yZCZ3Ut8KzA7byRM1K70Vt265YimQDA+cDK3kZzQwMMFYy1Cv+rfyzHv0ylahNEm3K5KXORdzURHuKDREVE9Ajv63Dqr+4yMA3I4Cdx4q4TfddPnQbaHLLduxbWpx35s\/NEBhQ6K+8B8+Q9Fk2d5RM62\/Pb1m5QkzmE6bvT2Ys1qSuOUboyPOzueUSSBWw5NYMk4G5wFtL+JHVsGZ8Csmm76n55PQKooyzXCq5zc1UI7Wu92mMiRxKtb3yxY+RITmo1bkaQptmad1dlhbku6TIF7GXGdy2IukbHoYfAWzzBfkjd4mIDPktORer3i2tvoFio+lLwXdyzacda0urQcs3dHMyzTDPpsvhX0AKMmagyZ7JqAQn9LEgzae2TBLhpuei27XrlqxNk3IgbibUzgG\/6+Rxj3brm5OSjrnRR5pajj48N6gDmM+XrSZgIzFHegWNolOBPJnku\/U1\/aEiLjXK+OQhiCITyk0hKRndsVMyInwsAMcB88n0AZSVYMmQWs8mSNUkdYLLw1E4BWOULJ+kUoyyFEwPAgWZ2HGDiIpWisz87f5dqBxW91jLVCCHkSZgx7\/JU+BangkZqQchp9GHJPeiJS8h8sn\/NiU9Ph+1+MudljgOT\/UYTASl2\/XqQfoFrSC7txxeCL4gBSm\/IYZrjfGAuOyptFVyCGZY7btLGLV+uslQuS6xtYUak6s8LtH+eHi0gj8N2ZkuHVp0NvmEHBdM+Y23s9TgG\/1ZsrXe8tgdcuqucCPeqknAwhwNToAm7e\/MIbIo8m6ZA39DWLT2c1Uebdzr8j7P9zgb5NHRMJ+ZCL626u0GaOc\/skzIemH8zZ\/jkPuq0R8Cs+LTils94JIYKX+NBoK3vGwaWDB4ndSXc+k2fmvEhKLB\/IeNPvdE6qu+JLBYvHEZvqtEPwj8BPNNHSzJgzZLOLSJbK37fx79YDKC\/2nvZx2iwlz\/FLgw9EVzoNv0hNoak6pk1wX+sgc1vdsoT\/xFpfVpz0HPRlEAWWTn2D9lOlmWR3HZ5P1oiLQkiPboy2WWR5ES0iYvxGB6fAZIJIHrQHrm6FyHSpobTVwPSjNdi7uQ7ooNWi9LwG9qO\/RmKPlibYG6g0tUXzGjxyaji9iF4400JTrtuhkOyhTD8Hxf5xYXkWuingoXpnz0VUOtj6WNpc\/RcG2iI8a\/8a2n0KR+xqPNhZZFiObJSE0rSeM1Ry17hcUHZNLOUn3bKR6XaWxgTJzt+daILCZ0+QMFKS4JwU2J3x8hljwB1TRntWFYPLmWYzQ\/U+GDScKDFZybPBsgXCkjOM0otE\/AoLnDuza+llUY9ITLVm7sLkFMpQ58uK0489K4UDtTAGcOo+SHC06Zp1Iv7cXsUCJf0NeDHfRK7PVDDL2aLgP1tfVvTIze4AI6J\/tk9uxpa1pQShh0q2IcGFGnyUdzbHN2GwKBxTK85eQLRy4Y2Z5IggbbEuZzvg+\/ChAbOH\/g\/K7d9ItSkexZj83zKeqqkev7GJb4tOWTu2kxHPC6NmIvBs+N+DdrnVRf0ZkFTY4LMH9sfiHNTv2w3ODvzOLsJs5OfClSt6SDlR\/JvhJrui0SPad48ewqVNnXS43hCYZ\/hdni02GiKeJeYoIFYAGCFlczg5YznAEzxv73wdAxZPn\/uZ1kW9jVTN4BzVJzeyW2Lwke3zaqNPYmgCi4zaxsgg+dHss0QhpJz+mTsZEfzVwmernGeW6NYAik2RUAzrWRLGQKcvu9PhpEZO9Z+Gts0IhRLA19d\/TktHKENPDJLKXs8cgIWJxGUrtLHKZEe6vAmREbE3QLoYFm\/3hiMel8FctG7DLYzfUh6e+n9DabuKGr6VnjKdAeiCygkQYuf0z7rbPwhh6eXQno6ouxp7KNbqY65ryrF20YcIC2J0JM6Mwpd86AqZWd6jdLDHTKBpmF9gAoMrBXwoV5BjfOMw1DpornA6imx+Ww133NHdPU3M+xGAUbylSzfx\/3slAVZIvpysCJIQbIAg00n5RF+sio5XTaY4M27kVvpa6tIAPdsiZWZTs5\/v\/3qc3fGmUlRIJA==","iv":"38ed43a38f403964ce6ed56cfd8a8df0","s":"be533d7cbe61b298"}
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