Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"218c835a716707875e62cf683ef95a60","s":"f07c3936e1eeb8c2"}
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