Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"362d0c2439d554f76058867c1a95fcf1","s":"7ea05bfc3bb2758a"}
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