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Fragrance and personal care

Shiseido collaborates with Japanese high schoolers for new product line

January 24, 2018

Shiseido has already debuted its first product created through this collaboration. Image credit: Shiseido

 

By Danny Parisi

Japanese cosmetics company Shiseido is crafting a unique partnership not with a notable designer or agency, but with everyday high school girls.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
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