Fragrance and personal care
January 24, 2018
Shiseido has already debuted its first product created through this collaboration. Image credit: Shiseido
By Danny Parisi
Japanese cosmetics company Shiseido is crafting a unique partnership not with a notable designer or agency, but with everyday high school girls.
{"ct":"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","iv":"b00a831ff7136c5e0eb155391dd2f24b","s":"2906e894520f00c0"}
Share your thoughts. Click here