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Fragrance and personal care

Shiseido profitability suffered despite unprecedented sales growth

February 9, 2018

Shiseido sees significant sales but decrease in profitability. Image credit: Shiseido

 

Japanese beauty manufacturer Shiseido reached a milestone sales record for 2017, hitting 1 trillion yen in net sales, or $9 billion at current exchange, but its profitability suffered.

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