Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"d1a403a5ad2e8773a7baa2b80d48db20","s":"53047e297345ecfd"}
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