Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
{"ct":"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","iv":"87e0661c1edd4dd239e87f7fe4a73944","s":"cd22dac34d9b8bf3"}
Share your thoughts. Click here