Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"6566d21af62a3ef719aa8fd3c1b8837d","s":"da78c3856b68bb4a"}
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