Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"f81b57807ffebfbccc20fbdd151d62ca","s":"32e31290875513c3"}
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