Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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h0edpPCIE9enweRwIdkXXf0WfhDcjPkXAGe\/wKIoPp6UQAyYw+zmjO2j6XDEOHXbkdouiPL4QoNtPd85JcMg9aEBey43ZNamOf9HmttH7ied+pTnuX5Tu8dLGwStSMGj1PJ7VzhRKxxtfIGOzyD\/zd7Rt4CbqCkDmhaaER7F1OAuB+DyQmBf5lmHAz6BBnBQuCoWHHdTVyK8U6lHPSwqXODMXspPmocPf5MFTS2IAAWWqSV2mIhwCiFjI\/T4l9ith2iDY0Y4NnIk2QELh0is8nWFKZlwkQ+wkaZX9eViQvbYzaSDQ\/nPLLzBmoQHy4gHdjNHyDHL\/qZnE37Rx3bgTWMB2RiChwFdwCI3\/z3fvli\/5UdypbHlA96rfv\/g8NqzCj8zh3Bth7RYK7JaoJhd+\/vCGhAYwpAlGm4HfpAU0Q1o\/nEtIHDdT7av13Gsz8IQ\/qs3sxGZQ6Uk2X48G97i17b5qZG4fGFMihStCHy2+Ayt1FTmy3xeysySoIxQfBIkbp7Ur3FNXmOGo2OqcenGUtjzIdNSVSqRh\/m8ZN9XU0QKuNiOByxLzwuLA+OSjO0IuZ12mye7oC6w59vPmlcTMHi3\/0\/3BfBzhyFeXgEDzrHRfLSJJ27gY\/y+Jive9T1FE5+uUPsLaUCHagG846nZVssSb6jm563NoSLltMB2gEwmfCEsUD6y5mmMPNrwsMEN192PSw\/n6j9OryzEpkr0cjNASPSXSZS1Vo+8axVY8xOBQJSoeFVzBJg6p\/yqvJQ0hFYH70lqfenRQEmksgPXyQPGmXWk+LlhcM+\/rT0tZoTTT1iE0s0NilMT1SD3x6SVjgYvdNA322oci1dtuIqSm8vTX8797OJh54v1h7s0ljM4aZGuj0nLhrR8d\/oUG9CIm9VRLM62kZ+OM\/S487pG2V2nYy5AszR9i\/yGt06soHS4GUpRX2TrCi3Gi73UqB2SDuP6BzVtZm4hCaQxk1Q7sfBB7PDq4sn03HcnWvaYRGkLd2xMYsNgF3+vsVREcM6DUIEQqyngEMhMLYmh0aRvgWLRKoxZE15y6mO4GHGsSfOGs38qAHaTP2d0aOAmtJI8+\/og3NYERbX176fWTn2BomD3gviQgEidP9SCRo1iMhVUTkEhuzEEM19juXGS6jPDxtA7jz6v3z+1tG525NIme2JzdI4jNNsb\/p0qwG5JWXLwHUNbqsKpgnApxP2vYB4johRaoy6UF0m4xbNQF6+yO6eeiQ4llFJk0MGoogoEAIVVyLvv4VgCc6fLJ0K9qKN5mWU5\/IpI0xkYUnXku6695rkrGrgWlaXTh\/yxIh38qWSCWggeQAWKTeinP5F+HlkqkJCckBB0g46eGTbKJuvmj7HHQlZiVBdBsXSI0xtOGVr6OxJ\/sUsftSHGiwaseoNSmCPKxNVAZscYIXHaCPcwE2O6ktdmec36dZeOra0zudWN8uFobreOaJbu+RbO3rZWb5LlDhr7dmKdIk5PbHyMhpXwd+77ziJLWX5F92w4DDBt5d03oF6OJ1L36hJZswcrWRbt7bkVbXxePNlFaW17ZOgoKTK0i8UnBH5piTeHbB\/V5gDM2nDYoxF7e1j++YYrTnRo3GdJY1cqywrYuv7yyqcmx7MRQltUVFoD7HVjFicouBRTmDQxUfB7vHAKyOhuL29Y4WOcXkCaH5jiIKUkAtysEH0uSe0OInXMLjmPzuzvd1CPU4zPR\/x8Bi4xjcjM6hLIQHHhsEjk8rlEUXhI5IwACKJYr0W\/3ASRVr9VKVt8nOFBJXXiWCp1oKWaHvNnL51z\/jTbn6wL7HzVQNRAOf+MgfupGy2c1V32had5NdLh+nellJpHKgw\/DbLFNzP3afuhUg0QyjsJG+PkMTTC\/DLuCYCa1tL4IZvPTNslxO3tJDuxFJrqp0olFfShZrUC1ujVZu2QAANHiQm8Ou3qzqSY3pY8AK46lcnGhGpPU0PvIPFZIprY053umSXZgtF+8wwmyWcTi1eFJeIrlahXgHs+lq+VEPvwr18zZFsMrKhxzUzhn1pdXWWuzLzELPLxcazISp1ud80ZsCZMA84Nm+S6J1joJjlvPOhrDqUIEPXUm5HfUPIgNOHGzhCRbir9ccKHxyoOr\/Rf3XW0P6rXKCBHiubRRVZVNwxZE1T0oWOp5\/Qbuxap6h9x7ENJQK3BrZGh9TZSE73zu1YQ5ngpBMwxiqg0SYV0kKci2Nu4tZHETyeNOo5lFSK2Wn5tZ+kvtBEg5x0nZsfQkaWfudEfM21cuRsZFWU8IzP\/IcOKy1ZzzymzlMrq1Htb4n+82uukKKNUA++5WLqW4onWo7knFzhEWb1uMeWbVXblVJXix41V9OZ7KRcYF60VGB\/RzGIRmTeUrwJDO4s9oSmUBTmLx4GNh4+LFbUBpGmFMg2iXgTQDfbeprknug94VK7EDttIn0aVkkXf2tPYawMho6L9OcBhC0xlG3VYbFivOizPLLGQQ5NXrJYA8vq00VIXUakA5sd5qQ8W+4envNE8U1uBmVyHJFfyKmSNOURBVguB3wJ3CuCNrjHct2oHyVaFrEB2RU3CwfgJsCYyV\/paEUNnVdiJMPNAr2xrd\/TegVwi0xeFcLiULYmGio7CjEwxo353LBzeT57pfgOFbbJt+rmy7OiH\/J9LM6MlUcOee0D2aoTlFtZcsHZ8TwtYvlC4sIoYpmNoEdUcPl7S0RYCljKhawcGO57HMrCQ2nJHAjoHF60efJIFo+bQPFMNNlfBIUOW2FND+KXRcrvs3R85hNums\/6mqquMLw0VaQwA7GvbEn2PjXN9ZftpRIQzQgG5WCft7mhZqqGA4gztrgeVSHNy6eMWwStAKWtFxQ3mcfoDaVHzUKUI8y1ShefmdRY8HG00X77zHkJ7dI\/pVS7Ut6QFJW89YWn4pB0jUV0Rb\/BrnpXHMs7olO3hVqnvJ7mRHjAWZf3UilTBCapw2ZlOYD\/1ZRBc0zEZ6TSGOH6yNFJLqMucgIvANYLD7zVcyaWLPO8Nb9YVENk4TFEC9N58vw7hnvxN26eHMZzyyLqvj3KfrT0AkRus3X73Nj5ukwVHV+7vj9VkKEBuZtNDr0WQOhWMYYVw3WAp71hGSicg1nC\/oyxV3pJItTHmT6ON7NXYFu\/03fE1EvBOysR+9aOMxSGhu5YdHGFHmrsqtpI1lr7\/BoVx40WuDWPGx7QQ4+RA5oUow8tED1of+r+cRJme8HUjNLYIFBxRO0AqJiR+0Z0xn\/GXzOZgHivKb0LPqR33AVk4oVCLflXo\/\/Pwn950x3NkcXOwg8Ni0VlD7A+jUSlqhrBOFXzR3FnhZpMw4KX7LpHg\/cfnsCC02mbFQKCiqRQ+hi5f1Rb+HtleKPI7fPNK5tUpS\/8JrwkCTnGTp+3Q+1YrwE4JJMzTdnehxgJEmCSMJ1pNnYMQJpiDmOyRMcBM0Kb2uW8a\/2sd0syoS572ze9sX8+w771QR4tx4UCxyPfwMNOv0M\/KivIyFJGQIrtq7Cckf0WIhb5PBgRP5UL\/iR2iIE7dhEDXpHzBcgKnm7R90U0zDL5oHQzQcaY5rOW+ls4ZorXLmts+pSIOvnP7R7VQzsQleo2izbNxgjSWLHTAXnmMG2n44mWJCRef\/bUBiaTAPWOSu3FtKyCNNmz++XUEFhm2EwA5YOmHXLag20ooaVqD\/wfyAul5Qu60erReiCMhVzs8RFWVyYJW4r744JYT4x7KkM5kDJkMvRKd8MKlTq7OlvDLv1qeqjMqKFktEc5U1VzljagWC79I\/23D7wn3cGPonL3emIOQZ\/DG40f\/oI\/m7XazaPhF4+L5S4g2+PLsLOxS+iS96GKOkWvH\/wPQQesda3\/6OeY\/wF7znd86t71yPpq6FBYc6T7saNSHX2SeWRH3PwQtdNwWWyqqvVgcG\/FW51Aw7cO8OuidvQkoiQR8WTOVaW0mhYA9F41huyO9NRl5RiaXW2VUbPUZqKq83Qqnz+GrrlLvLUIXQBtEGlxxzFnUGBYIDo0yitjAzC0OK5eQ5Zbzv1xxPDJnu\/Qn9Of11Fy3MHUq++BJ\/jRzjjMFNh5Dm4NVPFVlRtvJk9nTqkTIElJTUuHLBx9wkkZt4zok5GPE5oxFxnfLfYIQtasNiI3RG5axUAJ0eLC9Vk9caW2DjwJ6KOJR1PiRGLyCUkwIvqf5LGxXZkCQib9wZiXuxUpcLxxqXTikVbMze4IHdoH8ryFPYqCx\/Oj5bW4m08NcgwziwSi1+kVXzFQroMVbo+3c4AYDjwfwT9AITQHcID90wflCkAm3lgXVeVJha0z9SqTl\/gbn7LBRWZBMKswhOOOonXLw2+0RxidW\/wE+zvroFQrjuDuTfJ8vfBBsEfM\/aQeBwVofVmdXrRSHUeFH7ZKFqaOQhoh2h\/c049MFxHcNk+GsXQP31sCqIEJfZ9O1yC4qNgFoqIWuugAC2JrSmvFzeQiophT7hCkC4u0xRbeQDfm9zp06sFMPWa0zCBqzSjuPViTFr41ZZZ38bnaSl7xOz0JILqgGdJ5TJqaH8vAiFkU+cPfGYAr8pGpE2oAQf3JbIkM+MjIutn+KvjHdHepKLCV4mUS7krTaDDDd\/liGyDC1ldJ0p45MCQ1fwOhtpVzt2Zdm2dqv8FLn5uZf6N8GiguxOoybMNqxvVxBbsTb3b4ve4MH7n3MA8j1FM9\/s2DbtSXkCSncnRgLQsOspP25s0POS7GYpH3XemNxrkqxKsR+GowLdSDvLeyYDKYA4Q\/BiyC0FxA6EO7AP1qoOL7IR2m7ygFeHntYcPi292LhQLwQYf1JR3UXwyI4800pjR8MUwx5t0Gl+emr6\/V9ITq1vA+WVuilSLEECxad7TSUKKBbFFdkgRRgo5UCU3LIIqWzr8BvKBbyDnnIZvSFUjacpmNNN98\/hvYKc4eZOfPwPu7H5\/4qBPi6kg5tEzeRCZLVaLgUz18VxObwJVomDkXR+jtkTjMHu2HIJX7MMUusDu7NuOgynpWcS84fv4l\/JjN6kYEbx0wuSlgUXY7Hg64meYRnBe1ARlJKNFDMkqSpNP+\/+285W01q6F1YIR4570F7LQIUO","iv":"a4464f0f8fe52db724ad498cc30eb37e","s":"ccd0c7e4dfa43c7f"}
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