Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"1c44f1ed97b512bbf5a59516e97a59a2","s":"c4f58d3e8a179f80"}
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