Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"406ae24b2cc9c87f2bd29815d285e01b","s":"69c234fcc8c8aa0a"}
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