Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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