Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"93b6a535712b30517a1140bf692d4b43","s":"c5215dbe688bf7be"}
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