Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"3dedd4514a39040ca7f9855a07cd6cfb","s":"ad031581e06d9697"}
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