Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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\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