Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"680ab1f5ce057c64c6c501957c66bd84","s":"87d5de1c88145a87"}
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