Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"1626a04117e0b2bee2890c373354ec4f","s":"46c1e5ce9425472c"}
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